Notified
Notified, an Intrado business, is the world’s only communications cloud for events, public and investor relations.
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Product Marketing Manager at Notified (Remote)

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Job Description
For this opening we will consider candidates from the following locations: , United States |
About the position:
‪‪
You are a product marketing evangelist super-hero. You know our customers, our personas, and our competitors like you know your best friends. You are technically fluent to stay active and credible with our product team and also business savvy to present the business case and speak the language of our clients.
You are committed to ensuring every customer has the opportunity to learn about every new feature that we release and are informed about what's coming in the next few months, as well as understanding the value that each feature offers.
Responsibilities:
  • ‪‪‪‪‪‪‪‪‪‪Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Own the creation and maintenance of buyer personas and continually educate the team on how we solve their needs
  • Coordinate with corporate marketing on a marketing plan for the products you support including key themes, messages and product information to support customer retention and new customer acquisition.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and work with product launch associate to manage the cross-functional implementation of the plan -- with a focus on telling a relevant, connected story externally and creating hype and alignment internally.
  • Product to influence the product roadmap, create visibility around customer and market findings, shape launches to communicate the right story, and prioritize new partnerships based on customer feedback and market demand.
  • Develop, keep and communicate details of plans that includes the tracking of tasks, timelines, and resources necessary to meet product marketing initiatives
  • Conduct ongoing market research to inform our segmentation, positioning, messaging, and lifecycle strategies
  • Client segmentation analysis. Uncover and develop client segments across our product (ie. quantified client profiles) to inform decisions and improve LTV
  • Client research. Develop quantitative and qualitative insights to inform product and marketing decisions.
  • Monitor performance metrics including revenue, pricing, deal size, sales cycle, markets and sales opportunity targets, win rate, content usage, etc.
  • Work with Sales Enablement to create the sales and training materials for your market segment
  • Develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive results for the marketing and sales organization
  • Act as the subject matter expert for the products you support and be a product evangelist and spokesperson communicating with internal audiences (sales, sales engineering, product, business development, engineering, etc.)

Qualifications
  • ‪‪‪5+ years of product marketing experience
  • Proficient in productivity applications such as Microsoft Office and Asana.
  • Familiar with marketing automation and analytics tools such as HubSpot and Google Analytics.
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
  • Strong analytical skills and critical thinking. Ability to develop creative / non-traditional solutions
  • Exceptional ROI-tracking skills, able to prove what is -or isn't-working
  • Must be a solid public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people skills to interact with colleagues, cross-functional teams and third parties.
  • Bachelor's degree in business or marketing, or commensurate experience in lieu of a degree.
  • Pragmatic Marketing Certified preferred.
  • Familiarity with Agile methodology

Job Requirements
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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What are Notified Perks + Benefits

Culture
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Women in Intrado/ Notified and our Black ERG group are two groups we have invested in heavily in the last year. This year 2022 we plan more exciting initiatives around Diverse employee groups -
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
we have hosted a variety of lunch and learn topics across different departments. where we try and make then as interactive as possible to include everyone
Promote from within
Mentorship program
Online course subscriptions available

Additional Perks + Benefits

One of our many offerings is our online university. developU and Percipio provide access to thousands of learning materials, and allow you to learn at your own pace. Whether it is to enhance your Excel skills, improve your emotional intelligence or how best to get noticed in a virtual workplace, we have lots of options!

An Insider's view of Notified

What's something quirky about your company?

The most quirky part is how we are able to keep that start-up feel even though we are such a big company. I don’t hear of many companies this size where you get a random ping from the President asking how you are doing. It is really special to feel the care that Ben has for his employees no matter what level they are at within the organization.

Jenny

Project Manager

What's the biggest problem your team is solving?

The biggest challenge our team faces is creating a solution that solves our industry’s problems they are currently facing. Figuring out a way for people to meaningfully connect in a remote setting has been the most fulfilling challenge we’ve overcome. We are continuing to improve our technologies that have paved the way forward for our clients.

Josh

VP, Product Management

How do you make yourself accessible to the rest of the team?

I pride myself on being available to the team 24/7. I’m a huge believer in speed of response and use Email, MSFT Teams, SMS or the phone to always be available. I also like to think of myself as an interpreter, always available to listen and understand what our employees are saying or need in that moment, and then helping them to be successful.

Daniel

Chief Revenue Officer & Chief of Staff

What are some things you learned at the company?

A lot – I have learned a lot professionally. I feel lucky to have gone through so much in a relatively short period of time. The company is growing quickly, and with the shift to digital transformation due to Covid, I have had to pivot my approach. The company wanted to respond to the market, and they have successfully done so.

Razan

Senior Manager, Marketing

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