About Truepic:

Disinformation is all around us and with the rise of synthetic or altered media, it’s becoming more difficult to believe what you see. That’s why Truepic was founded, to help restore trust across the internet through image verification. We’ve created the first camera technology that confirms the authenticity of a photo from the point of capture, giving the viewer complete confidence that what they’re seeing is real.

Truepic is looking for a Product Marketing Manager to build a strong understanding of our current market demands and help increase product awareness. The primary focus areas for this role will be to lead and implement market research and sizing, our go-to-market strategies, understand our product life cycles, and contribute to funnel growth. 

Who you are:

Someone who’s passionate about making a difference and learning new things.
You enjoy building from scratch, solving hard problems, and bringing solutions to the table.
You work well in a remote environment and can execute in the absence of structure.
You’re comfortable with change and aren’t limited by what you’ve done before.
You’re motivated by growth and want to leave your mark on something meaningful.
You’re resourceful and can bring creative solutions to problems.
You’re a respectful person! If you might be an asshole, please don’t apply.

You also have experience:

• Streamlining messaging across sales materials, marketing channels, and internal teams
• Driving packaging and pricing structures while working with product management, sales, and finance teams to define and execute strategies
• With project management, prioritizing across multiple teams and project groups
• Working cross-functionally with internal stakeholders, executives, and external partners
• Partnering and pitching solutions across all levels of the organization
• With marketing campaigns and digital marketing, generating creative and technical content
• Testing, analyzing, and optimizing digital strategies to increase engagement, including A/B testing
• Analyzing customer needs across various industry segments and personas
• Translating technical details into compelling messaging and positioning for target audiences
• Working with CRM and marketing automation platforms (HubSpot is a plus)
• Direct experience working in the Product Marketing field for 3-5 years (startup experience is a plus)

What you’ll do:

As our very first Product Marketing Manager, you’ll partner with the Marketing Director to develop and implement Truepic’s product marketing strategies. For success in this role, you’ll need to analyze and understand market drivers and opportunities, customer business issues, and requirements within target market segments to develop and propose business solutions and strategies. You’ll operate as an internal business partner to our sales team, providing enablement support through training materials and marketing collateral. Bridging the gap between product and sales, you’ll help create and implement our go-to-market plans for leading feature and product launches. Externally, you’ll develop compelling narratives and create campaigns that increase engagement and drive funnel growth. As part of that work, you’ll conduct competitive analyses to assess the market landscape, identify any barriers, and support research efforts for addressable market sizing. You’ll also establish yourself as a thought leader, becoming the Truepic subject matter expert and representing our organization at industry forums, conferences, and events.

Who we are:

Truepic is a series B startup backed by Microsoft, Adobe, Sony, and Hearst. We have a hub (or “clubhouse”) in beautiful San Diego but our team is fully distributed which means you can work from wherever you choose. We place a heavy focus on outcomes and value trust, transparency, and autonomy in the way we operate. With our recent round of funding, we’re rapidly growing our team of 50+ and will continue to invest in the development and innovation of our two core products, Truepic Vision and Truepic Lens.

Not only is our technology proprietary but we’re building a strong community at the forefront of the image authenticity movement. As founding members of the Coalition for Content Provenance and Authenticity (C2PA), we’re working alongside companies like Twitter, Intel, Microsoft, and Adobe to develop a set of technical standards for certifying the source and history of media content. Our controlled capture technology is the world’s first C2PA-compliant camera which will help set a new standard for how we consume and accept images across the internet.

Truepic is dedicated to building an inclusive environment, where differences are celebrated and all team members have an equal opportunity to contribute and excel. This means creativity is encouraged, we welcome bold ideas and new ways of thinking, and we understand that our best ideas come from challenging the status quo. We invite everyone to pull up a seat and bring their full selves to the table.

Did reading this job description get you excited? Would you like to learn more about our team, our mission, and how you can help disrupt the cycle of disinformation? Apply below or feel free to reach out directly at [email protected].