Product Marketing Manager
Credit Karma is a mission-driven company, focused on championing financial progress for our more than 110 million members in the U.S., Canada and U.K. While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their financial goals, including helping them monitor their credit, identity monitoring, searching for credit cards, shopping for loans (car, home and personal), and growing their savings* -- all for free. Credit Karma has grown significantly through the years: we've added more than 70 million members in the last five years alone and now have more than 1,100 employees across our offices in Oakland, Charlotte, Los Angeles and London.
*Banking services provided by MVB Bank, Inc., Member FDIC
About the Team:
As a Product Marketing Manager, you will focus on driving successful marketing strategy and programs for upcoming product launches. Reporting to the Head of Marketing, you'll support development of Go To Market plans, guide testing strategy holistically across specific departments through partnership with Growth Marketing, develop program strategy for macro testing, create user flows between marketing and product, and ensure member pain points are addressed in marketing.
We need a dynamic, consumer-centric Product Marketer, who will build strategy to better understand our members and help deliver experiences that meet their needs. We're looking for someone, who gets excited to solve consumer financial problems - that's what we're in the business of here at Credit Karma.
What you'll do:
- Help our Marketing and Product teams develop big bet programs to achieve growth over the next 3-5 years.
- Support development of product marketing strategy and Go to Market plans by partnering with Growth Marketing and Product. (Go To Market plans include business goals, marketing goals, competitive overviews, target audience segment definition, audience insights, product overview, member journey, Reasons to Believe, messaging strategy, campaign brief, macro channel mix, channel rollout timeline and post-mortem insights).
- Partner with Growth Marketing, Product, Research, Brand and Creative teams to ensure the successful launch and marketing support of new products and ongoing marketing of them.
What's great about the role (Optional):
- You will support Product Marketing for our team's most important launches.
- Work on a tight team with a great culture.
- Learn how to build a product that meets member needs and lead member adoption. Get exposure to multiple marketing disciplines, such as paid, engagement, creative, in-product and organic.
- Work at a mission-driven company and help people reach their financial goals, everything from getting out of debt to buying their first home.
What we are looking for:
- 5+ years of experience in Product Marketing at a consumer technology company or commensurate experience, such as Growth Marketing.
- Experience applying consumer insights to improve the product and marketing experience.
- Experience collaborating and working with Product, Data Analytics and Creative teams.
Benefits at Credit Karma include:
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness perks
- Paid Time Off (Vacation, Sick, Child Bonding, Cultural Observance)
- Education Perks
- Paid Gift Week in December
Equal Employment Opportunity:
Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.
Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We’ve worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.
COVID-19 update (US Jobs Only):
Credit Karma believes that vaccines are one of the most powerful tools to fight COVID-19 and save lives. We also believe that in order to work toward our mission of helping people make financial progress, people first and foremost need their health. All employees are required to be fully vaccinated (including eligible boosters) against COVID-19 prior to their start date unless otherwise approved for an exception as may be required by law.
Privacy Policies:
Credit Karma is strongly committed to protecting personal data. Please take a look below to review our privacy policies:
- GDPR Privacy Policy
- California Consumer Privacy Act (CCPA)