Product Marketing Manager-VITEK 2 System at bioMérieux (Salt Lake City, UT)

| Salt Lake City, UT
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Position Summary:

This Product Marketing Manager role within our US Clinical Marketing team is responsible for managing the identification and susceptibility product line which includes the VITEK 2 system.

This role manages all aspects of the product launch process through the development and execution of the brand plan. This position plays a lead role in the creation of marketing objectives, strategies, and tactics and holds primary responsibility for tactical execution in support of marketing objectives. This marketing role works closely with broad cross-functional teams including field sales, customer support, market research, quality, marketing communications, regulatory, and medical affairs. Domestic travel required 30% of time for this position.

Responsibilities:

Executes:
  • Marketing tactics and programs
  • Sales and Marketing training
  • Tradeshows and promotional events
  • Scientific and clinical advisory board meetings


Develops with minimal supervision:
  • Brand objectives, strategies, and tactics
  • Messaging strategy
  • Sales tools
  • Sales programs
  • Product collateral
  • Pricing strategy


Monitors and generates actionable insights into:
  • Competition analysis
  • Market trends
  • Sales performance and trends in assigned business area
  • Pricing effectiveness
  • Customer behaviors, beliefs, and attitudes
  • Market opportunities
  • Effectiveness of marketing strategies and tactics
  • Market research and business intelligence needs
  • Clinical data gaps


Interfaces with and/or Manages:
  • Customers
  • Sales force & field employees
  • Marketing Communications, Supply Chain, Legal, Quality personnel
  • KOLs
  • 3rd party vendors
  • Company executive management


Studies and Experience:
  • Bachelor's degree in biological sciences or business-related field; MBA preferred.
  • 1+ years of successful product management experience, preferably with diagnostics or medical products.


Skills and Qualifications:
  • Working knowledge of marketing regulated clinical diagnostics in the field of infectious disease.
  • Knowledge of molecular biology, microbiology, immunology, or virology clinical laboratory techniques is highly desired, but not a requirement.
  • Performs work under supervision.
  • Handles basic issues and problems, and refers some complex issues to higher-level staff.
  • Interacts and presents technical information to audience with various levels of scientific experience.
  • Familiar with Microsoft Office; PowerPoint, Word and Excel, and contact management databases.
  • Some lab experience is not required but a plus.
  • Fluent in English
More Information on bioMérieux
bioMérieux operates in the Biotech industry. The company is located in Durham, NC, Lombard, IL, Hazelwood, MO, Salt Lake City, UT and Salt Lake City, UT. bioMérieux was founded in 1963. It has 8622 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 33 open jobs at bioMérieux, click here.
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