Product Marketing Manager - SMB Segments
Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.
Now, more than ever, the Toast team is committed to our customers. We’re taking steps to help restaurants navigate these unprecedented times with technology, resources, and community. Our focus is on building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. And because our technology is purpose-built for restaurants, by restaurant people, restaurants can trust that we’ll deliver on their needs for today while investing in experiences that will power their restaurant of the future.
The Toast Product Marketing team is responsible for connecting the Sales, Product, and Marketing teams by gathering market insights to inform product development and bring new products to market through customer segmentation, clear & differentiated value-based messaging, enabling the internal sales team, and cross-functional marketing activation. This is a high-impact role that will drive long-term customer and shareholder value at a public company in hyper-growth mode.
In this role, you will execute on the go-to-market strategy for our SMB customer segment and become the go-to expert on the varying needs of different restaurant types and operating models. The scope of this role includes cross-functional collaboration to develop buyer personas, target audience segmentation, product positioning and messaging, and mining insights from customer and market research. You will be a key partner influencing pricing, packaging, campaign, web journey and enablement strategies and tactics.
The ideal candidate is deeply customer-centric, and excels in an independent role operating as a ‘dot-connector’ between diverse teams. If you’re a team player with strong communication skills and a “get stuff done” attitude, please consider joining us!
About this roll* (Responsibilities)
- Be the go-to expert on how the differences in restaurant types determine their respective needs & buying behaviors (i.e. full-service, quick-service, offers online ordering and/or takeout, has retail component, etc). You will develop deep segmentation expertise by actively engaging with our sales reps, customer marketing and success teams, interviewing our prospects and customers, and utilizing sources of additional market research.
- Deeply understand win/loss reasons by sub-segments within the category and socialize insights to stakeholders in efforts to optimize competitive positioning & product differentiation
- Provide high-impact Product Marketing support for new product and/or feature launches
- Partner with Sales Enablement, Customer Marketing & Demand Generation teams to develop high-impact assets for use by marketing and sales teams to improve brand awareness, value perception, and stickiness
- Develop sales and marketing experiments to test hypotheses and inform GTM strategies; including pricing and packaging recommendations. Using metrics to back-up your suggestions and decisions is a must.
Do you have the right ingredients*? (Requirements)
- Deeply curious about the market, competitors and customer needs: Understands the drivers of our business and has an ability to inform product roadmaps and go-to-market strategies
- Strong writer, presenter, and verbal communicator: Excels at distilling data & complex content into a clear and compelling story to “sell a vision” both internally and externally
- Comfortable navigating ambiguity and operating in a fast & fluid environment; Seeks to drive progress by applying process, organization and thought leadership to align with overall business strategy.
- Cross-functional expertise: Proven ability to lead large and diverse teams via a highly collaborative mindset; Skilled at rallying others to execute & drive results
- Strong organizational skills and attention to detail to ensure high-quality output within set deadlines
Special Sauce* (Nice to Haves)
- Prior experience in market research, consulting, sales, or similar job role type (B2B SaaS background is a plus)
- Experience with Salesforce, SQL, and/or Looker
- Interest and passion for tech, and the restaurant industry
Our Spread of Total Rewards
- Unlimited Vacation
- Sabbatical opportunity after five years
- Professional Development Reimbursement Program
- Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
- Various peer and company recognition programs
- 401(k) and matching
- Medical, Dental, & Vision Coverage
- Mental Health Benefits
- Subsidized backup childcare
*Bread puns encouraged but not required
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We are Toasters
Diversity, Equity, and Inclusion is Baked into our Recipe for Success.
At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.
The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.
Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.
Bready* to make a change? Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].
For roles based in the United States: As part of our commitment to the health and safety of our employees and their families, all individuals entering our US workspaces are required to provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation.
