Product Marketing Manager - Self-Service at Toshiba

| Raleigh-Durham, NC
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Job Title: Product Marketing Manager - Self-Service-Toshiba Global Commerce Solutions, Inc.


Toshiba Global Commerce Solutions, Inc., is currently looking for a Product Marketing Manager - Self-Service to join our team in Research Triangle Park, North Carolina. The Product Marketing Manager will operate as the global outbound marketing leader with a core focus on our retail Self-Service portfolio, including our modular self-checkout, hybrid kiosk, intuitive user interface and enterprise centralized reporting software, shrink and loss prevention, produce recognition and a whole host of services that provide a total solution for success. This involves creating and managing comprehensive marketing plans that include portfolio objectives, go-to-market definition, and executing marketing, education, and sales enablement deliverables. This role will be measured on bringing product launches to life with successful execution and on-going lifecycle marketing activities that result in lead generation, pipeline, and revenue growth.


  • Thorough knowledge of the marketing process, including product launch planning, product advertising and promotions; and planning, developing, and implementing lead generation programs.
  • Develop global marketing plans including buyer personas, go-to-market requirements, outbound marketing requirements.
  • Understand the user and customer journeys and align key messages to target audiences within those journeys. Translate technical capabilities of the Toshiba Self-Service Portfolio into real world use cases. Make them come to life solving real world problems. Define buyer, user, and customer value.
  • Synthesize customer insights to develop a deep understanding of our market and customer segments. Craft & author compelling audience-specific messaging and storytelling.
  • Craft concise, benefits-driven messaging. Develop elegant value propositions (both business and technical) that don't sound like everyone else. Being technically accurate, thinking through your audiences, being consistent, and validating through experimentation.
  • Continue the narrative and create new interest in our Self-Service portfolio by building and executing on value-based campaigns with the assistance of our campaign manager.
  • Create and oversee the execution of specific assets, deliverables, education, tools, and enablement activities necessary to drive demand generation for your line of business.
  • Develop marketing collateral to help executive briefings, analyst groups, portfolio teams and sales to drive customer adoption.
  • Creatively drive the funnel. Thoughtfully identify gaps in content and ways to keep demand metrics growing -- from awareness to advocacy.
  • Manage across matrix organization to secure buy-in of strategic marketing plans, especially as it will require geo or country-level execution.
  • Find creative ways to promote Toshiba capabilities that align to our core audience, either strategic clients, ISVs, retailers, business partners, industry influencers, analysts and/or direct sales teams.
  • Prepare and provide business reviews to the senior leadership team regarding progress and metrics, as required.

Required Skills:

  • Bachelor's degree or equivalent experience
  • 5+ years of experience working in B2B product marketing with a concentration in digital marketing (particularly for high-tech companies).
  • Must have experience developing customer-centric content marketing strategies.
  • Seeking a writer and storyteller who is creative and enjoys developing messaging that will connect and resonate seamlessly with key stakeholders but also data-driven; social and analytical.
  • Dynamic, articulate, energetic and self-starter personality with demonstrated ability to translate industry and customer insight into executable strategic vision.
  • You have experience working closely and collaborating effectively with product development and sales teams to achieve results, in a global, matrix-managed organization.
  • You are an outstanding communicator who can influence people at all levels and in various functions; who's presentation skills are characterized by clarity and brevity.
  • You provide leadership while never forgetting that you are a team player.

Preferred Skills:

  • MBA or equivalent experience
  • Pragmatic Marketing certified in Foundations, Market and Launch

About the Company:

Toshiba Global Commerce Solutions, Inc. is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands. Have you ever been in a hurry and made use of the self-checkout at Lowe's Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ's, or Costco? These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader.

The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, let's get together to drive the new economy.

Toshiba Global Commerce Solutions, Inc. offers a competitive salary and generous benefits package including the following:

  • Group health coverage (medical, dental, & vision)
  • Employee Assistance Programs
  • Pre-tax spending accounts
  • 401(k) plan w/ match
  • Company provided life insurance
  • Pet Insurance
  • Employee discounts
  • Generous paid holiday schedule, paid vacation & sick/personal days


Toshiba is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email [email protected] to request an accommodation

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
More Information on Toshiba
Toshiba operates in the Artificial Intelligence industry. The company is located in New York, NY. Toshiba was founded in 1875. It has 10001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 44 open jobs at Toshiba, click here.
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