Product Marketing Manager, Healthcare

| Austin, TX
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ABOUT ACEABLE 

Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification. 

After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and most recently entered into healthcare education. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month! 

Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student-lives as possible.

ABOUT THE MARKETING TEAM

The Aceable Marketing Team is a talented group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics and product marketing.  We are data-driven, collaborative and love being a major contributor to the growth of Aceable. We live by our Aceable core values, and are a positive, humble, and supportive team.

ABOUT THIS POSITION

We are looking for a Product Marketing Manager  to help us bring our new Healthcare vertical to market.  Our ideal Product Marketing Manager is savvy when it comes to articulating the value of consumer tech to a large consumer Healthcare audience; someone who stays up to date on the latest healthcare trends; and someone who has built consumer marketing strategies  that will help us attract and inform our students. You will know what consumers care about when it comes to easy, online training, what their motivations are, and how these translate into compelling product positioning and go to market support. Ideally, you are an expert in B2C product positioning, pricing and marketing delivery. 

WHAT YOU’LL DO

  • Lead performance of your respective product’s financial performance day to day in partnership with the product manager, including sales, cost management and partnership on product utilization and revenue targets
  • Develop strategies, plans, and lead the execution of integrated marketing plans across a portfolio of Healthcare products/initiatives. Key areas of focus include - consumer/market research, audience segmentation, competitive analysis, product feature assessment, key benefits articulation, overall product value proposition and sales enablement creation
  • Lead the development of integrated marketing plans to support new product launches or feature improvements, across all channels paid, owned, and earned
  • Partner with Product Management on core product needs and product performance growth, priorities, and development aligned to consumer insights and business cases
  • Build a data-driven marketing strategy as well as define and measure the success of a particular product marketing campaign
  • Learn the ed-tech space and industry trends and incorporate them into marketing strategy to tell a great product story 
  • Ensure the voice of the consumer is reflected in product and design decisions
  • Collaborate with the research and analytics team to monitor consumer trends, needs, attitudes, and behaviors
  • Keep a sharp eye on competitive products and recommend feature enhancements to maintain Aceable’s leadership status

WHAT YOU’LL NEED

  • 6+ years of product marketing experience
  • Experience with sales enablement, B2B and B2C marketing in the Healthcare industry
  • Experience leveraging market research and user testing to develop differentiated product positioning and messaging for new and existing products
  • Excellent grasp of the various online and offline marketing channels available to product marketers today
  • Proven experience successfully using owned and earned media, and specifically performance marketing, to promote new products
  • Demonstrated success driving rapid adoption and strong user engagement with new products
  • Strong user curiosity and empathy and the ability to translate customer research in order to identify the deeper user pain point
  • You really “get” mobile – how it changes user behaviors and how it makes marketers to rethink their strategies

BONUS POINTS

  • Experience launching and marketing consumer-facing web and mobile products

ACEABLE PERKS

  • Join one of Austin's Best Places to Work in 2021 
  • Competitive pay and benefits
  • Generous time off programs
  • Flexible work schedule
  • Passionate teammates excited to help you succeed and learn
  • Our own space on the top floor of a downtown building
  • A team meal every week 
  • LinkedIn Learning
  • Wellness Program
  • Fully stocked drink fridges and snacks + cold brew coffee on tap
  • Company events and activities (holiday events, happy hours, volunteering)
  • Free parking spot downtown in our garage 24/7 or a monthly transportation stipend 
  • Education stipend ($500/year/full-time employee)
  • Free Roadside Assistance subscription
  • NOTE: Our team is currently remote due to Covid-19, and we have some awesome virtual perks that come with it (trivia, karaoke, bingo, happy hours, lunch & learns, and more)

At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • Node.JSLanguages
    • ExpressLibraries
    • VueLibraries
    • AngularLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS

What are Aceable Perks + Benefits

Culture
Volunteer in local community
Aceable provides quarterly volunteer events for our team members. Everything from wrapping books at a local elementary school to volunteering at Austin Pets Alive!
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Aceable hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer $500 annually for continuing education.
Customized development tracks
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