Cybereason
Cybereason provides enterprise endpoint protection built to defend against tomorrow’s threats today.
Boston, MA

Product Marketing Manager, Extended Detection & Response (XDR) at Cybereason

| Boston, MA
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About Us

Cybereason is the champion for today’s cyber defenders providing future-ready attack protection that unifies security from the endpoint, to the enterprise, to everywhere the battle moves. The Cybereason Defense Platform combines the industry’s top-rated cyber threat detection and response (EDR and XDR), next-gen anti-virus (NGAV), and proactive threat hunting to help defenders end cyber attacks from endpoints to everywhere.

Cybereason is a privately held, international company headquartered in Boston with customers in more than 40 countries. We are a company that wins as one. We are daring, always evolving, and never give up. Most importantly we accept our employees for who they are and embrace people that may not fit the typical mold #UBU.

What You’ll Do

Cybereason is seeking a Product Marketing Manager passionate about cybersecurity and driving an exciting new product (XDR) to a leading market position. Solid candidates have proven skills across cybersecurity and product marketing and have the drive and aptitude to further delve into both. The position is reporting to the Director of Product Marketing for XDR and Cloud Security.

Focus areas include:

  • Product launches & campaigns: Manage the internal and market launch of new offerings. Lead cross-functional execution. Systematically communicate the market value of new capabilities. Collaborate with the demand generation team to create campaign assets that deliver results.
  • Communication skills: Translate technical concepts and challenges into easy-to-understand, memorable solutions through scalable content pieces.
  • Messaging: Develop value-based stories that catch a busy buyer’s attention. Develop solution positioning and messaging that uniquely differentiates our solutions versus the competition.
  • Industry leadership: Represent the company at industry events, conferences, trade shows, webinars, speaking engagements and on social media.
  • Market intelligence: Be the expert on your buyers, how they buy and their buying criteria and habits, maintain user / buyer personas; be the expert on our competition and how to beat them through differentiation.
  • Sales and marketing content development: Bring your writing and analytical prowess to deliver compelling long-form and snackable content. Quality in each piece matters – across collateral, case studies, whitepapers, presentations, infographics, videos, and blog posts.
  • Collaboration and humor: We are a start-up. Change is the norm. Sometimes we just laugh and get going.

Who You Are

You possess an infectious can-do attitude that inspires. You thirst for customer interaction and take pride in your storytelling skills. You obsess over precisely defining customer pains and building value-based messaging. You are adept at right and left brained activities, armed with both analytical skills and the ability to persuasively share evidence-based perspectives. Ideal candidates bring the following experience:

  • 2+ years of Security industry experience.
  • 3+ years of product marketing, product management, tech sales or consulting experience.
  • 2+ years experience marketing SaaS products.
  • Demonstrated communication and writing skills.
  • Demonstrated sales support and training experience.
  • Great analytical and presentation skills.
  • Demonstrable experience in marketing collateral and content creation.
  • Experience working with, or as a member of, a demand generation team.

You’ll move to the head of the line if you have:

  • Experience with Managed Security Services Providers (MSSP), Security Information and Event Management (SIEM), or cyber threat detection technology.
  • Experience with Integrations, either on technical development or launching joint go-to-market campaigns through vendor partnerships and ecosystems.
  • Can share portfolio wins that highlight marketing collateral or content creation that’s accelerated pipeline creation.
  • Can tangibly share how you’re passionate about the intersection of cutting-edge cybersecurity and product marketing.

Learn More

2-min Video on the Cybereason Malop
https://www.youtube.com/watch?v=3tk0eR2bus0

XDR Case Study with TX Media, a Switzerland-based media company
https://www.cybereason.com/hubfs/dam/collateral/case-studies/tx-group_case-study.pdf



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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
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What are Cybereason Perks + Benefits

Cybereason Benefits Overview

Our offices are open, highly collaborative and yes- fun! To support you at work (and play) we offer some killer perks: ample time off to relax and recharge, plenty of food and drinks (including beer and soda), work from home options, generous employer-paid insurance coverage for you and your family, 401k and a Long Term Care benefit.

Culture
Partners with Nonprofits
Eat lunch together
Daily sync
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Our UbU advisory board is in place to hold our organization accountable for DEI initiatives.
Hiring Practices that Promote Diversity
Our talent acquisition team uses non-bias tools in our sourcing and hiring efforts.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Since we are currently working remotely, and we are facing unprecedented times, Cybereason has partnered with the Calm app. Each employee has a free premium subscription.
Retirement & Stock Options Benefits
401(K)
Roth and Traditional 401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Cybereason currently reimburses its employees up to $50 a month for any exercise membership.
Home Office Stipend for Remote Employees
Cybereason reimburses its employees for home office equipment up to a certain amount.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within

An Insider's view of Cybereason

How would you describe the company’s work-life balance?

Cybereason does an awesome job at making sure each employee takes time for themselves, especially during these trying times. We've had extra company-wide days off, extended long weekends, and even end the day a little early on Fridays for Happy Hour Trivia! I'm very grateful that our senior leaders truly care about our lives outside of Cybereason.

Emily

Talent Projects Coordinator

What's the biggest problem your team is solving?

My team works to solve one of the most difficult issues we face today: keeping people and businesses safe in an increasingly digitized world. Knowing that the work we do matters and brings a positive impact to people’s lives is what keeps us focused each and every day.

Matt

VP of North America Sales Engineering

How do you empower your team to be more creative?

I believe in both forgiveness over permission and that anyone who makes a mistake immediately gets air cover while success brings them a spotlight. I want people focused on outcomes and finding ways there, not worrying about coloring inside the lines.

Sam

Chief Security Officer/President of Cybereason Government

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