Product Marketing Manager, Associate

| Salt Lake City, UT | Hybrid
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About Bluevine

Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence. 

As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started. 

All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us!

This is a hybrid roleAt Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline. #LI-Hybrid

WHAT YOU'LL DO:

  • Manage GTM strategy and planning for your launches including framing the problem set, helping develop messaging, scoping and structuring execution plans and facilitating cross-functional working team meetings
  • Own the GTM calendar identifying important launch moments, and developing and executing on GTM strategies that yield measurable results
  • Partner with cross-functional teams to track product adoption and usage, identifying opportunities and implementing corresponding programs that meet customer needs or encourage specific behaviors
  • Own NPS comment analysis delivering actionable insights for the product team 
  • Launch a Customer Advisory Board program managing communications, interviews, and insights synthesis  
  • Help conduct customer journey mapping to understand key friction points in the customer onboarding and retention processes 
  • Nurture a thriving relationship with the Product team where you are a key resource in strategic decisions, and together you are creating the best possible experience for our customers

WHAT WE LOOK FOR:

  • 3+ years marketing experience in fintech or enterprise software industries with start-up experience preferred
  • 2+ years of continuous experience in product marketing
  • Genuine interest in and curiosity in helping small businesses succeed
  • Ability to work in a changing environment and influence without authority
  • Self-motivated to deliver excellence and optimize results
  • Excellent project management and communication skills 
  • Experience with quantitative and qualitative research, managing external research agencies or executing studies and synthesizing insights in-house
  • Experience leading product launches with measurable results while identifying and implementing GTM process optimization opportunities  
  • Bachelor's Degree required

EXTRA CREDIT:

  • Alignment with Bluevine’s values
  • Previous experience working in regulated environments
  • Desire to build a career in FinTech

BENEFITS AND PERKS - for employees located in the US

  • Excellent health coverage and life insurance benefits
  • 401K with an immediate 3% company match 
  • PTO, Company Holidays, and Flexible Holidays
  • Company-sponsored Mental Health Benefits, including 1:1 therapy
  • Over $1,000 annually for a wellness benefit of your choice
  • Monthly WFH stipend
  • Generous, paid parental leave covering up to 16 weeks
  • Access to financial coaches and education sessions
  • Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
  • Monthly DoorDash credit
  • Weekly catered lunches and fully stocked kitchen pantries
  • Dog-friendly Redwood City, CA office
  • Community-based volunteering opportunities 

BENEFITS & PERKS - for employees located in Israel 

  • Excellent group health coverage and life insurance benefits
  • Stock options
  • Flexible hybrid work model
  • Large Study Fund contribution
  • Salary Benchmarks and Checkpoints 
  • Monthly meal card of TenBis or CiBus (your choice) with generous balance
  • Free parking for cars, scooters, and bikes
  • Free gym membership
  • Company-sponsored Mental Health Benefits
  • PTO, Company Holidays, and Flexible Holidays
  • Community-based volunteering opportunities

More Information on Bluevine
Bluevine operates in the Financial Services industry. The company is located in Redwood City, CA, Holladay, UT, Jersey City, NJ and Austin, TX. Bluevine was founded in 2013. It has 599 total employees. It offers perks and benefits such as Volunteer in local community, Open door policy, OKR operational model, Team based strategic planning, Open office floor plan and Flexible work schedule. To see all 10 open jobs at Bluevine, click here.
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