Why We Exist

Every morning, 10,000 Americans wake up and begin their first day of retirement. Chapter is re-inventing the way that Americans transition into retirement, starting with Medicare.

For most people, Medicare is boring, bureaucratic, and confusing. But it's important. If people wait too long to choose coverage, they risk life-time penalties from Uncle Sam, may need to undergo medical underwriting, or may pay out-of-pocket for 20%+ of medical costs plus prescriptions and most costs of dental, vision, and hearing.

What We Do

Our team and technology help retirees to navigate Medicare, including when and how to sign up, what specific coverage to choose, and how to maximize the benefits from their coverage.

Chapter has built industry-leading technology to help retirees save thousands of dollars on their healthcare. Our promise is simple: we want people to improve their health coverage while reducing what they pay for it.

How? Our platform searches every Medicare option available nationwide, while others search only a subset of plans, which is the norm in the Medicare market.

This full search is why we find savings and benefits that others miss.

Our Team

Our team is high-integrity and high-horsepower with a big heart. We are software engineers, illustrators, lawyers, and former management consultants. We have worked at organizations including Palantir, Axios, Latch, and McKinsey.

We are an equal-opportunity workplace. We are deeply committed to building an inclusive workplace for people of all races, ages, gender identities, sexual orientations, religions, and ethnicities.

The Role: Product Marketing Lead

As the Product Marketing Lead, you will build and own the end-to-end execution of online and offline marketing initiatives that delight our users and provide differentiated value for our customers. You will create drip campaigns and re-engagement campaigns that drive growth, position our product to differentiate from competitors, and map the customer journey across different segments and identify high-impact engagement opportunities. You will be a core member of the product and engineering team.

What you'll do

• Create the overarching product narrative – combine customer insight, market intelligence and product knowledge to create customer-backed solutions that address specific audience needs
• Collect and analyze customer insights to inform product messaging
• Craft differentiated product positioning that drives growth and engagement
• Map the customer journey across different end user groups and help create user personas to identify high-impact engagement opportunities
• Identify and scope Chapter's re-engagement strategy to identify the most meaningful opportunities and tactics to re-engage members at scale
• Identify industry, market, and customer needs and opportunities, ensuring a clear and differentiated position for Chapter's platform
• Communicate the value proposition of Chapter's platform to customers
• Create drip and lifecycle marketing campaigns that drive growth and compelling copy and calls to action within the product

What you'll need to be successful

• 5+ years of Product Marketing within a direct-to-consumer product platform
• Outstanding analytical ability, with a track record of testing and iterating to drive continuous improvement
• An evident passion for the customer, gaining customer insights through research and testing and translating insights into successful execution
• Ability to uncover user problems and develop audience insights to inform solutions
• Superb written and verbal communication skills and can be flexible while working in a fast-paced environment

We are an equal-opportunity workplace. We are deeply committed to building an inclusive workplace for people of all races, ages, gender identities, sexual orientations, religions, and ethnicities.