Product Marketing Lead at FLYR Labs (Dallas, TX)
Sorry, this job was removed at 11:01 p.m. (CST) on Sunday, April 24, 2022
By clicking Apply Now you agree to share your profile information with the hiring company.
Our Vision
FLYR Labs is focused on the relentless application of advanced and intuitive technologies that help transportation leaders unlock their ultimate potential.
Starting with airlines, we provide the Cirrus Revenue Operating System™ that reshapes how travel and transportations businesses plan their commercial operation. We displace legacy data, forecasting, pricing, and reporting solutions with a single enterprise SaaS platform that leverages the latest advancements in deep learning, cloud computing, and user experience.
Our hyper-accurate contextual forecasts enable the most effective scheduling, marketing, and leadership decisions while directly managing the pricing for billions of dollars worth of product and revenue.
We’re looking to onboard a Marketing Engineer to join the FLYR crew. As Product Marketing Lead, you will support the development, launch and life-cycle management of all current and future SaaS offerings. You will collaborate with various functions such as Product, Sales, Customer Success, and Delivery/Implementation in order to ensure most efficient identification, development, deployment and use of managed products. The Product Marketing Lead will be responsible for identifying needs and relationships required to foster prospective and existing customers as well as expand our target markets. The successful candidate will have a keen experience-based familiarity with the practice of Revenue Management in the transportation industry and B2B Software-as-a-Service (SaaS).
What will your destination look like at FLYR?
- Product mastery - Set the course for how FLYR’s digital products are viewed by the world. Liaise with the FLYR product team to create compelling, feature and outcome-rich content that clearly demonstrates our superior technology.
- Market intelligence—be the expert on our decision makers and influencers, who they are, why and how they buy, and their key decision criteria.
- Understand the competitive landscape—be an expert on our competition and how they are positioned. Develop comparison content for sales.
- Develop product positioning and messaging that resonates with our target buyer personas. Distill complex technical detail into consumable messaging for all target audience types.
- Understand and document our buyer’s journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- In collaboration with the FLYR Marketing team, develop marketing campaigns to grow our SaaS business, focused on the acquisition of new customers. Capture customer stories and case studies in captivating print and video formats.
- Plan the launches of new product features, and manage the cross-functional implementation of the launch plan.
- Develop content and collateral to support our sales team; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
What should you pack for this trip?
- 5+ years of product marketing experience in B2B SaaS. Previous experience using or marketing commercial (revenue management) software in the airline industry is highly preferred..
- Comfortable using marketing automation and CRM tools - HubSpot
- Exceptional ROI-tracking skills, able to prove what is–or isn’t—working
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
- Bachelor’s degree in business or marketing (or related field)
Carry-On Luggage
- B2B marketing experience in transportation or travel-related industries
Ticket Prices, Frequent FLYR miles and more
- Initial Screen - Active candidates are screened against the criteria listed above
- Introductory Call - A FLYR team member will reach out for an initial call to learn more about each other.
- Hiring Manager Call - The hiring manager will then speak with the candidate further about the role and the candidate’s skills
- Skills Challenge - An opportunity to show off their talents! Candidates are asked to complete a short work prompt that assesses the skills that relate to the role they have applied for.
- Onsite/Virtual Onsite - A series of meetings with the hiring team/team members to finalize our evaluation of each candidate.
Our Commitment to Equality
At FLYR, we are proud to be an equal opportunity workplace and embrace a commitment to have our teams better reflect the world around us as we scale the business.
Read Full Job Description
