We deliver digital workflows that create great experiences and unlock productivity.
San Francisco, CA

Product Marketing Launch Operations Manager at ServiceNow

| San Francisco, CA
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Company Description
ServiceNow is making the world of work, work better for people. Our cloud-based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We're looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
We are seeking an action-oriented product and solutions launch marketer who is craving to be part of a great company. This role will be responsible for managing the end-to-end process for corporate launch for our global go-to-market delivery of newly developed products, solutions, services and strategic partnerships across all business units for ServiceNow family release software platform. The role will be responsible for performing against aggressive service levels requirements to help organizations optimize their marketing and sales strategies.
The ideal candidate is a self-starter who demonstrates attention to detail and quality. The candidate needs to be able build and streamline processes to achieve agility and scalability. We are seeing a team player comfortable collaborating with stakeholders to build and maintain business communications and relationships.
What you get to do in this role:
  • Lead weekly cross-functional team calls to ensure launch projects have supporting plans and content across the Marketing organization.
  • Creates, maintains and communicates launch process, timelines, best practice guidelines and templates company-wide to scores of stakeholders.
  • Plans and updates corporate launch calendar in alignment with corporate strategic projects and executive management approvals.
  • Communicates with senior and executive management on key strategic issues, escalations and risk management which may impact expected program and business results.
  • Ensures adoption of launch management process by Product and Solutions Marketing and cross-functional teams.
  • Understands how the digital web process aligns to the content and messaging in the new software platform
  • Attains success metrics as dictated by each individual launch through post-mortem reviews.
  • Develop an understanding of products to help ensure successful software launch.

To be successful in this role you have:
  • Demonstrates excellent ability to communicate with executive management, senior management, program stakeholders and business unit leaders on operational tasks and potential risks.
  • Proven ability to lead, define, organize and execute day-to-day operations within budgetary and time constraints.
  • Project/program management skills including management of timelines, experience managing digital marketing programs
  • Manages and inspires marketing, business unit, partner, support, services, legal, business development and product management teams to ensure quality deployment of solution and product launches.
  • The ability to be both hungry and humble.

  • Minimum 8+ years of relevant experience, such as product launches, program management and/or product marketing in a B2B software company
  • 4+ years of relevant experience with products related to Software as a Service and Enterprise Software solutions
  • Bachelor's degree or equivalent experience.
  • Strong understanding of launch methodology with experience delivering major and minor product releases
  • Excellent organizational and prioritization skills with the ability to manage multiple projects simultaneously
  • Proven experience working effectively in a changing environment; adaptable and resilient, working towards solutions during times of change
  • Strong interpersonal and team skills: a collaborative self-starter with the ability to influence and support others
  • Excellent people skills to interact with staff, colleagues, cross-functional teams, and third parties.

Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
Work personas
Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office.
Required in Office
A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.
A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.
A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.
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What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

An Insider's view of ServiceNow

What’s the vibe like in the office?

This is an idea space. It’s a place where we’re all operating on the same wavelength. We’re all interested in what we’re working on, right? And you hear it in people’s voices. You see it in people’s work.


Software Developer

What does your typical day look like?

There’s never a day where I don’t feel like I’m doing something purposeful or valuable to my team or company.


Business Systems Analyst

How does the company support your career growth?

It’s a good place to be in, in that it’s a company that’s growing very fast, but it doesn’t have that big company feel. You don’t feel like a number in a system and you can articulate and know where you want to go. There are people here who can help you get there.


Account Executive

What’s the vibe like in the office?

ServiceNow is unique because the people in this company are so incredibly special and unique. I can't think of enough kind words and amazing words to say about them. They really are my family.


Senior Manager, Global Sales Development

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