Product Marketing, Ecosystem

| Raleigh-Durham, NC
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WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize the promise of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.

We are building an industry and ecosystem to support our customers, and are looking for an experienced marketing professional to lead our positioning and go-to-market strategies around the ecosystem, WalkMe Beyond, including our world class Digital Adoption Institute and Services & Solutions Marketplace. Reporting to the VP, Customer Engagement, you will work closely with leadership and ecosystem stakeholders to create compelling messaging and content to outcome-driven campaigns, support events, customer advocacy, brand, PR/AR, campaigns, competitive intelligence and product marketing activities.

What You'll Own

  • Produce a compelling brand and narrative across the various components to tell an inspirational story around the power and potential of our ecosystem
  • Develop an cohesive and integrated marketing strategy that pulls together the various products within the ecosystem to achieve growth goals
  • Advise and collaborate with ecosystem stakeholders on core messaging and positioning as well as current and upcoming offerings & campaigns to drive results
  • Create collateral, including white papers, website content, case studies, data sheets and presentations to support communication, demand generation, and sales efforts
  • Develop and execute marketing campaigns that deliver the required pipeline for our ecosystem and adoption of different services.

What You Need to Succeed

  • Bachelor's degree or equivalent combination of education and experience
  • 6+ years experience in product, solution, services, or enterprise marketing in an Enterprise SaaS environment
  • Experience launching and marketing business applications or services
  • Experience building successful partnerships with marketing and sales leadership to create programs that are metrics driven in their approach

What you will love about us!

  • Full health coverage for employees, WalkMe pays 100% of employee premiums and 50% of family premiums, a 401K program, and a vacation policy to encourage a healthy work-life balance.
  • WalkMe offices are Work From Home during COVID-19 with frequent virtual social activities to promote positive employee engagement
  • WalkMe celebrates our Fifth year on the Forbes Cloud 100 2020 List, and our CEO, Dan Adika, shares his insights into WalkMe.
  • WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!

At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.

We've made this commitment not only because it's the right thing to do, but also because we know that having diverse perspectives, experiences and identities on our team helps us to better meet the diverse needs of our global clients. While we're not yet where we want to be, our goal is to create a workplace as fair and inclusive as our business is category defining. And at WalkMe, we achieve our goals.

TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.

More Information on WalkMe
WalkMe operates in the Software industry. The company is located in San Francisco, CA, Raleigh, NC and New York, NY. WalkMe was founded in 2011. It has 1064 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental insurance, Vision insurance, Health insurance, Life insurance and 401(K). To see all 11 open jobs at WalkMe, click here.
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