Product Marketing Director at Genesys (Raleigh, NC)

| Raleigh-Durham, NC
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Director, Product Marketing for Digital

About the role

The use of digital has grown across every channel since the beginning of the pandemic, with video chat and messaging both increasing more than 30%. Now our customers are embracing digital channels because consumers now expect to communicate with the companies they do business with via their channel of choice. And we believe Genesys has an important story to tell about the transformative guidance we bring to customer experience, employee engagement, and digital transformation.

We're seeking a Product Marketing Director who thrives on taking the complex and making it meaningful, visceral, understandable, and personal. The ideal candidate approaches the role with passion, curiosity, empathy, a strong work ethic and a commitment to help our customers and colleagues.

This role will have a really meaningful impact on our campany because this shift has occurredWe see this change happening and are looking for the right candidate.

Responsibilities

The Director of Product Marketing for Digital responsibilities include:

  • Collaborate with Genesys stakeholders in product management and across marketing and sales to develop a deep understanding of Genesys Digital solutions and their value to our customers
  • Develop positioning and messaging that differentiates Genesys in the market with a focus on Digital Channels (email, webchat, social media, SMS and messaging)
  • Partner with other marketing teams (Digital Demand Generation, Content, Field Marketing, Customer Advocacy and others) to create and execute projects, content and campaigns that will drive lead generation
  • Become the trusted advisor for Genesys Multicloud CX Digital, serving as the internal and external evangelist and subject matter expert
  • Apply insights from "voice of buyer" activities and buyer interviews to create sales assets that resonate with both IT and business buyer personas
  • Partnering with our Competitive Intelligence team, utilize competitive insights to enable competitive product and portfolio differentiation
  • Drive awareness and engagement among Genesys direct sales and partner channels with enablement and execution tactics (e.g. playbooks, battle cards, scripts, presentations, training modules, demos)
  • Continually advocate and educate stakeholders about the value of Genesys Multicloud CX Digital
  • Take ownership of the results by measuring the effectiveness of campaigns and activities with data-driven insights and performance tracking

Preferred Qualifications
  • Experience within product marketing, product management or related team
  • Demonstrated understanding and experience with positioning and messaging
  • Track record of successfully leading, influencing and collaborating across marketing, product management and/or sales
  • Strong analytical, organizational and problem-solving skills
  • Excellent written and verbal communication - with the ability to lead with a point of view
  • Willing to travel 15% (when travel resumes)
  • Bachelors degree or demonstrated professional work experience equivalent

Benefits:
  • Medical, Dental, and Vision Insurance
  • Telehealth coverage
  • Flexible work schedules and work from home opportunities
  • Development and career growth opportunities
  • Open Time Off
  • 401(k) matching program
  • Adoption Assistance
  • Infertility treatments

See more Genesys benefits information at https://mygenesysbenefits.com/
More Information on Genesys
Genesys operates in the Artificial Intelligence industry. The company is located in Daly City, CA, Indianapolis, IN and Durham, NC. Genesys was founded in 1990. It has 6774 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 7 open jobs at Genesys, click here.
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