Product Marketing Associate
WHO WE ARE
Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.
Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.
We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work.
Basis Technologies is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.
ABOUT THE TEAM
This team of highly motivated and innovative thinkers develops internal and external messaging for Basis Technologies' brand and product, Basis. Beyond speaking to specific functionalities, they understand the value of implementing Basis within the ad tech industry and are responsible for communicating those messages throughout the marketplace. Powered by cross-functional collaboration, they go above and beyond by demonstrating how Basis Technologies and Basis improve the lives of those working in our industry.
WAYS YOU’LL CONTRIBUTE
Reporting to the Manager, Product Marketing, you will assist in crafting messaging and positioning, collaborate with Product and Customer Success teams on customer communications and support the sales team with marketing tools. You will contribute by:
- Working closely with product management, marketing and sales leadership to develop and execute go-to-market plans and product launches
- Assisting in developing sales enablement materials across all product lines, including but not limited to: Sales Decks, Product Overviews and Battlecards
- Monitoring key market trends, competitive landscape and the perception of Centro and Basis in the marketplace
- Assisting in developing customer-focused messaging and creating compelling sales tools that support the selling of product and solution offerings
- Assisting in determining market segments and customer buying criteria, integrating this knowledge into product launch and demand generation activities
- Working closely with customer success and marketing teams on collection of customer insights.
WHAT YOU BRING TO THE TABLE
- Minimum of 1-2 years of professional experience, preferably in a marketing function
- Ability to thrive in a team environment and be a team player
- Proficient understanding of current marketing trends and best practices
- Strong time management skills
- Heavy attention to detail
- Proven communication and organizational skills
- Enjoys a fast-paced environment
- Positive attitude, curiosity and an eagerness to learn
- Interest and passion for digital media and adtech
BONUS POINTS
- Bachelor’s degree in Marketing
- Experience in adtech or marketing technology
ANYTHING ELSE?
Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.
LIFE WITH BASIS TECHNOLOGIES
We take care of our people and believe that our success depends on the growth and well-being of each one of our team members.
We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more.
We are proud to be an equal opportunity employer are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment.