Product Marketer at 14 West

| Baltimore, MD
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Overview

Money Map Press, an Agora Company, is looking for a Product Marketer to join their team Baltimore. Money Map Press is a financial publishing company with a team of investing experts with more than 250 years of combined experience led by Bob Keppel. Our one goal is to make investing profitable for our subscribers.

You've probably heard that we've shaken things up over here. There's no denying we've blown out the cobwebs in order to design and implement a new way of reaching our subscribers to offer a superior experience, that we believe is at the forefront of the financial publishing industry.

Now we're looking for the right people to come on board as we strive, together, towards our goals.

Responsibilities

About the Role

This position is entry level, but could be tailored for a more experienced candidate. As a Product Marketer, you'll be working on a wide range of tasks and projects that encompass our world. We're looking for someone with drive and ambition who has the passion to execute at a high level. The successful candidate will be part of a dynamic, supportive, tight knit group of professionals.

Responsibilities
  • Acquisition
    • Develop, execute and report on internal opt-in campaigns to grow our free lists - develop ideas, assign special reports, write ads or lifts, get ads featured in e-letters/websites etc.


  • Promotion
    • Create and maintain spreadsheet tracking for our promotion production process for each product - timelines, ideas, research, copy needs, and pieces required for launch - and keep them moving forward.
    • Write and edit engaging promotional e-mails and ads in the tone of the franchise.
    • Work with Legal Dept. to get marketing copy (ads and emails) approved.
    • Help communicate new product and promo launches to Customer Service and Telesales teams - write "cheat sheets."
    • Build marketing offers into new subscriber welcome series (monitor monthly). Look for cross-selling opportunities, i.e., collaborate with editorial team to create editorial mentions to direct readers to promo.
    • Respond to market events to build, execute and report on marketing campaigns.


  • Fulfillment
    • Work closely with editors and act as company marketing liaison for them.
    • Create compelling content for our social media pages to get new followers and increase engagement.
    • Update/improve web copy for products - new testimonials and gains.


  • Retention and Renewal
    • Help create and run "stretch" campaigns to lower cancel/refund rates.
    • Help organize webinars, conference calls, special events for retention as assigned.


  • Analysis
    • Maintain marketing reporting across the board using in house platforms and Google Analytics.
    • Help analyze the key metrics of our multi-channel marketing efforts.


Qualifications

  • Qualifications & Skills Required
    • Bachelor's degree, preferably in Marketing, or Business.
    • 2+ years of marketing work experience.
    • Some experience in direct marketing or copywriting a bonus.
    • Excellent organizational and project management skills.
    • Outstanding problem solving and communication skills.
    • High attention to detail.
    • Independent worker.
    • Basic html
    • Wordpress, Google Analytics, Microsoft Office.
    • Bonus: a background or interest in the financial markets.

Money Map Press offers competitive salary and an excellent benefits package, including medical and dental coverage, disability, group life insurance, 401(k), paid holidays, personal leave, and vacation.

If interested, please submit a resume and cover letter to the link provided.

Money Map Press offers competitive salary and an excellent benefits package, including medical and dental coverage, disability, group life insurance, 401(k), paid holidays, personal leave, and vacation.

If interested, please submit a resume and cover letter to the link provided.

About Money Map Press

Money Map Press works to make investing profitable for our more than 1.5 million subscribers every day. Known for launching innovative brands such as Money Morning, the National Institute for Cannabis Investors, and the Angels & Entrepreneurs Network, the company continually introduces readers to exciting new ways to make money. A three-time award winner as one of The Baltimore Sun's Top Workplaces, in 2018, Money Map Press was also voted the Top Workplace For New Ideas. We are led by publisher Bob Keppel and a team of renowned investment strategists, editors, marketers, e-commerce experts, and researchers.

If passion drives everything you do, Money Map Press is looking for you.

Money Map Press is an Equal Opportunity Employer and complies with all applicable Federal, State and local employment laws. No question in this Application is intended to elicit information in violation of any such law, nor will any information obtained in response to any question be used in violation of any such law. Applicants with disabilities who require a reasonable accommodation to participate in the application and/or interview process may contact us at [email protected] to arrange for such accommodation.

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More Information on 14 West
14 West operates in the Consulting industry. The company is located in Baltimore, MD. 14 West was founded in 2021. It has 265 total employees. To see all 22 open jobs at 14 West, click here.
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