Product Line Marketing Manager
At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.
Skillsoft Product Marketing team provides world-class go-to-market support that develops awareness of our brand and capabilities, develops desire for our solutions, and accelerates our sales pipeline. We do this through digital and traditional marketing tactics and programs, in partnership with our product management and sales teams.
We are currently seeking a Product Line Marketer to lead end-to-end marketing activities and campaigns that target training buyers in Learning & Development and IT buying centers. The Product Line Marketing Manager is responsible for driving awareness and demand for specific product portfolios. The Product Line Marketer serves as a portfolio subject matter expert within the go-to-market team, and is responsible for creating key marketing outcomes (inbound traffic, assisted pipeline, sourced pipeline, etc). This role will craft product marketing strategies, develop content, and coordinate a variety of marketing projects in concert with Campaign Management and other marketing functions. In essence, the Product Line Marketing Manager’s mission is to refine product positioning, drive customer desire, and optimize the relevant customer journeys.
Job Responsibilities
- The following responsibilities represent the daily activities of a Product Line Marketing Manager:
- Define and implement campaigns across a variety of inbound & outbound marketing channels.
- Position our product portfolio in a manner that speaks to the needs of key buyer personae.
- Monitor performance metrics, proposing improvement and optimization projects as needed.
- Recommend and create content assets to be used across a variety of channels.
- Source (or create) thought leadership content that increases awareness of our brand and quality.
- Monitor and analyze competitor offerings and develop competitive strategies.
- Work with Product leaders to develop and execute product line marketing plans, collaborating regularly to maximize value and impact.
- Act as a business partner to the wider product and marketing teams to achieve our collective business goals.
- Deliver additional ad-hoc marketing activities to support our planned commercial results.
Desired Skills
- Analyze web analytics information in order to identify opportunities for improvement to web content
- Analyze win/loss information to detect breakdowns in the marketing and sales process
- Craft marketing campaigns and customer journeys that deliver business results
- Develop product messaging (positioning statement, value props, etc)
- Manage and prioritize project schedules and tasks to ensure alignment business requirements, available resources, and stakeholder expectations
- Strong business acumen
- Manage relationships (executives, peers, partners, customers)
- IT job roles and enterprise technology lifecycles
- Source content from internal and external subject matter experts
- Experience with b-to-b buying processes
- Experience with eCommerce & digital customer acquisition (preferred)
- Familiarity with recurring revenue business models (preferred)
Desired Qualifications
- BA/BS degree or comparable mix of education and experience
- 5 years of experience marketing technology or training-centric solutions
- Proficient in sales & marketing tools (Salesforce, Marketo, Sitecore), Office productivity apps (Excel, PPT, Word), analytics tools (Google Analytics, AHRefs, SEMRush)
- Experience or knowledge of the training and/or learning & development industry
- Must be well-organized and service-orientated, with a strong track record of follow-through
- Team player and a strong relationship builder
- Ability to conduct business in a virtual environment, working with multiple virtual teams
- Prior sales experience
Target base salary range for this job requisition is anticipated to be $70,000 to $90,000 annualized.
We also offer participation in the Company Bonus Program and full benefits. The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
OUR VALUES
WE ARE PASSIONATELY COMMITTED TO LEADERSHIP, LEARNING, AND SUCCESS. WE EMBRACE EVERY OPPORTUNITY TO SERVE OUR CUSTOMERS AND EACH OTHER AS:
- ONE TEAM
- OPEN AND RESPECTFUL
- CURIOUS
- READY
- TRUE
As a federal contractor, Skillsoft requires all team members working in the United States to be fully vaccinated against COVID-19. Additionally, any Skillsoft team member traveling to the United States for business will also need to be fully vaccinated against COVID-19.
Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft (US) Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.
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