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Principal Associate, National Marketing Strategist - Awareness & Storytelling

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Center 1 (19052), United States of America, McLean, Virginia

Principal Associate, National Marketing Strategist - Awareness & Storytelling

Capital One’s Awareness & Storytelling (A&S) team is looking for a talented, strategic, proactive and data-driven Principal Associate, Marketing Strategist to join our team. The Awareness & Storytelling team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing world class marketing. Just as Capital One is Reimaging Banking with undeniably great products, effortless digital experiences, and a superior customer experience delivered through Cafes, Branches and online, Awareness & Storytelling is taking bold steps to establish Capital One as a differentiated Banking choice on a national scale. This is an exciting time to join Capital One and our team. Capital One is consistently ranked on several Best Workplaces Lists, including Fortune’s “100 Best Companies to Work For.” From a team perspective, A&S has the opportunity to tell a compelling story to consumers as Capital One rewrites banking history. Our team is responsible for creating innovative strategies that keep Capital One top-of-mind for bank customers. We leverage mass media, sponsorship, social, public relations, and content channels to tell our unique brand story.Your Role:We are looking for a passionate marketer with a track record of delivering breakthrough results, who has the unique ability to support insight-driven mass media campaigns. If you’re a persuasive, analytically rigorous, highly collaborative contributor that is adept at bringing ideas to life in creative ways you may be the perfect match for our Principal Associate, National Marketing position located in McLean, VA, Wilmington, DE, or Richmond, VA. This high-profile role will develop customer-centric brand value propositions & marketing strategies to enable the delivery of integrated campaigns across our marketing department to help bring Banking Reimagined to the masses. The ideal candidate will be able to partner with multiple stakeholder groups including Brand Advertising, Brand Media, Enterprise Social, Corporate Communications/Public Relations, Local Marketing, Performance Marketing, Research/Insights, and Marketing Analytics to deliver high-impact marketing strategies that establish Capital One as a new and different bank, one that is looking out for customers and their money. Key Responsibilities:

  • Lead the research, ideation, and collaboration to deliver integrated, multi-channel, marketing campaigns to drive account growth and brand affinity
  • Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact
  • Partner with cross-functional teams including brand, business, creative, channel/performance marketing, product marketing, legal, operations, and corporate communication partners to collaborate and drive compelling messaging strategies and channel plans that establish Capital One as a powerful challenger bank brand
  • Gather & champion insights of our consumer to influence core partners & spark new ideas
  • Brainstorm disruptive marketing strategies and tactics to reinforce Capital One’s unique value proposition
  • Rigorously test and evaluate ideas within a balanced way driving both business results and compelling consumer value
  • Look for new ways to connect our customer journey to better deliver and bring to life our brand story and core value propositions
  • Author sound campaign and creative briefs, test documents, test plans and strategies, to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channels
  • Translate and communicate business intent in a directive manner that partner teams can act on
  • Define market research and customer intelligence projects with internal teams and external vendors to harvest insights and inform campaigns
  • Champion and adhere to risk management processes and policies

A great candidate is: 

  • Experienced working in multiple stages of mass media and advertising campaign development - research, briefing, creative reviews, measurement, etc.
  • Effective when working with many stakeholders and cross-functional teams
  • Confident presenting formal recommendations to senior decision makers
  • Excited by the challenge of influencing & collaborating with various partners of all levels to deliver results
  • Someone who thrives when navigating ambiguity and working autonomously

Basic Qualifications:

  • Bachelor's Degree or military experience
  • At least 4 years of multi-channel marketing experience on client or agency side
  • At least 4 years of experience creating and delivering integrated marketing campaigns across traditional broadcast channels and digital platforms

 Preferred Qualifications:

  • At least 6 years of experience in Marketing related roles
  • Proven track record coordinating with agencies and delivering results-driving marketing
  • Experience working in a heavily regulated industry that requires adherence to and understanding of risk management processes
  • Experience working in Agile or knowledge of Agile practices

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
 

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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Cynthia Puryear
Enterprise Supplier Management, Chief of Staff Office
A HARMONIOUS APPROACH
Refreshing takes priority here
Whether logging time with family or hitting the gym, Cynthia Puryear relishes the ability to take time off and feel rejuvenated in her role. What makes it happen? She credits a culture of understanding and flexibility, along with different resources (think: live exercise classes) that facilitate unplugging. “At the end of the day, it’s not one-size-fits-all, and I love that,” she said. For example, that could mean taking advantage of initiatives like “Invest In Yourself Days,” which Puryear enjoys using to read up on public relations industry material and concentrate on her own development.
Whether logging time with family or hitting the gym, Cynthia Puryear relishes the ability to take time off and feel rejuvenated in her role. What makes it happen? She credits a culture of understanding and flexibility, along with different resources (think: live exercise classes) that facilitate unplugging. “At the end of the day, it’s not one-size-fits-all, and I love that,” she said. For example, that could mean taking advantage of initiatives like “Invest In Yourself Days,” which Puryear enjoys using to read up on public relations industry material and concentrate on her own development.
Having work-life balance makes all the difference in the world. I find myself more refreshed, more rested and more creative, which all leads to me being a great contributor to my team.
Dave Rodgers
Unit Manager, Credit Card Division
SOLID SUPPORT
A considered approach to remote work
Remote work suits each individual differently. As a unit manager in the credit card division, Dave Rodgers finds the remote experience “very rewarding,” highlighting its benefits for collaboration, teamwork, work focus and problem-solving. And that environment supports more than just productivity. Rodgers said the company created the space to have open and substantive dialogue around social injustice over the past couple of years. “The level of vulnerability in sharing concerns and the willingness to listen created even closer relationships across teams,” he said.
Remote work suits each individual differently. As a unit manager in the credit card division, Dave Rodgers finds the remote experience “very rewarding,” highlighting its benefits for collaboration, teamwork, work focus and problem-solving. And that environment supports more than just productivity. Rodgers said the company created the space to have open and substantive dialogue around social injustice over the past couple of years. “The level of vulnerability in sharing concerns and the willingness to listen created even closer relationships across teams,” he said.
The success of working remotely is based on the culture that has been created and the technology that we have in place.
Renee McKeon
Vice President Experience Design
CREATIVE ENGAGEMENT
Connecting with customers and users
Renee McKeon is emphatic about ensuring people are poised to succeed as they create “iconic customer experiences” for both colleagues and customers. “The best way I can do this is to ensure I help bring out the best in my teams and ensure we’re having fun along the way,” McKeon said, detailing her leadership style as grounded in ingenuity, kindness and respect. And while her team has tallied plenty of wins thus far — like making improvements to Capital One’s Auto Navigator tool — the leader is amped up for the future: “I’m excited to build on our momentum and reach for the stars.”
Renee McKeon is emphatic about ensuring people are poised to succeed as they create “iconic customer experiences” for both colleagues and customers. “The best way I can do this is to ensure I help bring out the best in my teams and ensure we’re having fun along the way,” McKeon said, detailing her leadership style as grounded in ingenuity, kindness and respect. And while her team has tallied plenty of wins thus far — like making improvements to Capital One’s Auto Navigator tool — the leader is amped up for the future: “I’m excited to build on our momentum and reach for the stars.”
I believe in the good in people, and I want to cultivate that. I work to really see and hear people, and to help them make the most of their talents.

What are Capital One Perks + Benefits

Capital One Benefits Overview

At Capital One, we're committed to ensuring you and your family feel supported and cared for, and we know that your benefits play a large role in that support. Our goal is to provide a comprehensive and competitive set of benefits that offer the flexibility and choice to meet the diverse needs of all associates. We want each of you to Be Well physically, emotionally, and financially.

Culture
Volunteer in local community
Volunteer projects are encouraged and supported by Capital One through both traditional monetary contributions and flexibility to participate in associate-led initiatives.
Partners with nonprofits
Capital One’s philanthropy program provides grants to organizations that support education, financial literacy and community development, including affordable housing and small business development.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Business Resource Groups (BRGs) play an important role in attracting world-class talent, developing tomorrow’s leaders, engaging and retaining our diverse workforce and enhancing our workplace.
Hiring practices that promote diversity
Our professional recruiting teams focus on attracting underrepresented talent for our key business roles, including analyst, product, and tech roles across varied tactics and connection points.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Capital One offers two flexible spending accounts (FSAs) – a Health Care FSA and Dependent Care FSA – administered by Anthem.
Disability insurance
Capital One automatically provides full-time associates with Short-Term Disability and Basic Long-Term Disability coverage at no cost. You have the option to purchase Supplemental Long-Term Disability
Dental insurance
Capital One offers coverage through Delta Dental to help you maintain your smile through regular preventive care and treatment for any dental problems that may arise.
Vision insurance
To help you keep life in focus, vision coverage through Anthem Blue View Vision provides benefits for eye exams and vision correction treatment.
Health insurance
Our medical plans provide comprehensive and affordable coverage for a range of health care services and are designed with the ability to be flexible and choose which benefits work for your needs.
Life insurance
We provide full-time and eligible part-time associates with Basic Life, and Accidental Death and Personal Loss (AD&PL) Insurance at no cost.
Wellness programs
Mental health benefits
Capital One's Employee Assistance Program provides a robust set of services including telephonic, virtual and/or face-to-face counseling, legal and financial assistance, ID theft recovery, and more.
Financial & Retirement
401(K)
Through automatic payroll deductions, you may contribute up to 50% of your Annual Benefits Salary (base salary, shift differential, bonuses, commission, incentives and overtime) to your account.
401(K) matching
Capital One will match 100% of the first 3% of Annual Benefits Salary that you contribute, plus 50% of the next 3% of Annual Benefits Salary that you contribute.
Employee stock purchase plan
You can elect to contribute between 1% and 15% of your base salary** to the ASPP and receive a partial match on your contributions from Capital One. **Includes standard pay and any commissions
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
The Bright Horizons Care Advantage Program provides alternative child and adult care options during a lapse or breakdown in normal care arrangements.
Generous parental leave
Flexible parental leave options are available to full-time associates at the time of their child’s birth or arrival in their home.
Family medical leave
Adoption Assistance
The Adoption Reimbursement program provides financial support to full-time associates who are building their families through adoption.
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Capital One’s perks and benefits are progressive and industry leading. We have always believed in the importance of providing comprehensive and expansive benefits to complement and contribute to our associates’ total compensation package. For example, we were one of the first major companies to offer same-sex marriage benefits back in 1997 and we have since continued to build our benefits portfolio to include a host of other LGBTQ+ friendly offerings, from fertility coverage to reimbursements for associates who chose to build their families through adoption and surrogacy, to domestic partner benefits and health coverage for gender reassignment. In addition, Capital One’s campuses offer fitness facilities, cafés and, at certain locations, onsite health services for associates and their families. Our benefits package is unique as it provides flexibility for you to determine your path to health, wealth and life support.

View full list of perks + benefits
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