Capital One
Washington DC

Principal Associate, Brand PR, Mainstreet Card at Capital One (Washington DC)

| Washington DC
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Center 1 (19052), United States of America, McLean, Virginia
Principal Associate, Brand PR, Mainstreet Card
Principal Associate, Brand PR, Mainstreet Card
External Affairs works with many external and internal stakeholders to envision and create a world of greater socioeconomic opportunity through advocating for an inclusive society, building thriving communities, and creating financial tools that enrich lives. Our teams include Communications, Community Impact and Investment, Community Finance, CRA Strategy and Program Management, the Government and Political Affairs Group, Regulatory Relations, and Strategy and Engagement. Through our teams, we have unparalleled access to a diverse group of motivated changemakers similarly focused on the ingredients for a more perfect future.
We focus on innovation and opportunity -- on long term well being for our associates, customers, and communities. We dream in disruption -- at scale -- especially for those who have been underserved. This is the language of changing things for the better, of the future, and...of Capital One.
The Opportunity and the Role:
The Capital One Corporate Communications team is looking for a creative, curious and results driven communications professional to join a growing group of PR experts.
Working for one of the world's most recognized Fortune 500 brands provides many opportunities to learn, grow and create industry leading communications campaigns. Our PR team is relentlessly focused on delivering cutting-edge communications solutions to real-world business challenges. In fact, in 2019, Gartner cited our PR team's work as an example of " how to make banking un-boring ."
This Principal Associate will be a key member of the Mainstreet Card PR team with responsibility for creating broad scale external communications related to Capital One's commitment to financial inclusion and, more specifically, consumers who are building and rebuilding their credit. The associate in this role will partner with the integrated Mainstreet marketing and business teams, external agencies and vendors to highlight Capital One's leading Mainstreet products and the unique customer experiences they provide.
This position operates in a fast-paced environment. The role involves product launch strategy; influencer relations; content creation; earned media strategy; reputation building and protecting; analytics and insights; digital storytelling; and building trusted relationships with both internal and external stakeholders.
Primary Responsibilities
Identify and communicate the benefits, features and key insights related to consumer finance products and offerings
  • Support the development of full-funnel communications strategies, including paid, earned, shared and owned media
  • Build and foster strong relationships with industry, consumer and financial media contacts, to ultimately increase quality media coverage in priority outlets (focus on national online, print, broadcast)
  • Identify and establish relationships with third-party influencers that can contribute to and amplify our content
  • Build powerful, dynamic, influencer content that can be adapted and shared across a variety of internal and external channels
  • Draft effective communications materials, including business-facing content, media correspondence and press materials

Support development and use of data and analytics
  • Leverage analytics expertise to measure impact of communications programs on business goals
  • Help communicate related findings effectively to multiple and different audiences
  • Support survey content development for use in media and influencer relations efforts
  • Research and analysis of current PR trends - particularly in the areas of content, emerging channels, influencers, measurement, SEO and storytelling - to foster new, creative thinking

Contribute to process excellence
  • Develop new and effective processes that will increase efficiency across the Mainstreet Card PR team and our broader organization
  • Collaborate with the broader Corporate Communications team and internal partners (e.g. Business Analysts, Marketing, Social, Content) to plan and execute integrated campaigns that drive awareness and consideration for Capital One/Mainstreet Card products
  • Effectively manage agency partners and vendors
  • Develop compelling slide-based presentations that communicate strategic approaches, tactical plans and results; present them to internal partners and clients

Support Capital One enterprise communications
  • Connect the dots across Mainstreet and the broader Corporate Communications team to drive efficiencies and create value for our business partners

Basic Qualifications
  • Bachelor's degree or military experience
  • At least 3 years of public relations experience with a consumer brand, at least 3 years of public relations experience with a business brand, or a combination of the two

Preferred Qualifications
  • At least 1 year of experience in analytics measuring impact of communications programs and influencer relations
  • At least 1 year of experience in managing multiple projects simultaneously
  • At least 1 year of experience presenting work to clients
  • At least 1 year of experience supporting PR efforts across the paid/earned/shared/owned media spectrum
  • At least 1 year of multicultural PR experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
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What are Capital One Perks + Benefits

Capital One Benefits Overview

At Capital One, we're committed to ensuring you and your family feel supported and cared for, and we know that your benefits play a large role in that support. Our goal is to provide a comprehensive and competitive set of benefits that offer the flexibility and choice to meet the diverse needs of all associates. We want each of you to Be Well physically, emotionally, and financially.

Culture
Volunteer in local community
Volunteer projects are encouraged and supported by Capital One through both traditional monetary contributions and flexibility to participate in associate-led initiatives.
Partners with Nonprofits
Capital One’s philanthropy program provides grants to organizations that support education, financial literacy and community development, including affordable housing and small business development.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Business Resource Groups (BRGs) play an important role in attracting world-class talent, developing tomorrow’s leaders, engaging and retaining our diverse workforce and enhancing our workplace.
Hiring Practices that Promote Diversity
Our professional recruiting teams focus on attracting underrepresented talent for our key business roles, including analyst, product, and tech roles across varied tactics and connection points.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Capital One offers two flexible spending accounts (FSAs) – a Health Care FSA and Dependent Care FSA – administered by Anthem.
Disability Insurance
Capital One automatically provides full-time associates with Short-Term Disability and Basic Long-Term Disability coverage at no cost. You have the option to purchase Supplemental Long-Term Disability
Dental Benefits
Capital One offers coverage through Delta Dental to help you maintain your smile through regular preventive care and treatment for any dental problems that may arise.
Vision Benefits
To help you keep life in focus, vision coverage through Anthem Blue View Vision provides benefits for eye exams and vision correction treatment.
Health Insurance Benefits
Our medical plans provide comprehensive and affordable coverage for a range of health care services and are designed with the ability to be flexible and choose which benefits work for your needs.
Life Insurance
We provide full-time and eligible part-time associates with Basic Life, and Accidental Death and Personal Loss (AD&PL) Insurance at no cost.
Wellness Programs
Onsite Gym
Mental Health Benefits
Capital One's Employee Assistance Program provides a robust set of services including telephonic, virtual and/or face-to-face counseling, legal and financial assistance, ID theft recovery, and more.
Retirement & Stock Options Benefits
401(K)
Through automatic payroll deductions, you may contribute up to 50% of your Annual Benefits Salary (base salary, shift differential, bonuses, commission, incentives and overtime) to your account.
401(K) Matching
Capital One will match 100% of the first 3% of Annual Benefits Salary that you contribute, plus 50% of the next 3% of Annual Benefits Salary that you contribute.
Employee Stock Purchase Plan
You can elect to contribute between 1% and 15% of your base salary** to the ASPP and receive a partial match on your contributions from Capital One. **Includes standard pay and any commissions
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
The Bright Horizons Care Advantage Program provides alternative child and adult care options during a lapse or breakdown in normal care arrangements.
Generous Parental Leave
Flexible parental leave options are available to full-time associates at the time of their child’s birth or arrival in their home.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
The Adoption Reimbursement program provides financial support to full-time associates who are building their families through adoption.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Capital One’s perks and benefits are progressive and industry leading. We have always believed in the importance of providing comprehensive and expansive benefits to complement and contribute to our associates’ total compensation package. For example, we were one of the first major companies to offer same-sex marriage benefits back in 1997 and we have since continued to build our benefits portfolio to include a host of other LGBTQ+ friendly offerings, from fertility coverage to reimbursements for associates who chose to build their families through adoption and surrogacy, to domestic partner benefits and health coverage for gender reassignment. In addition, Capital One’s campuses offer fitness facilities, cafés and, at certain locations, onsite health services for associates and their families. Our benefits package is unique as it provides flexibility for you to determine your path to health, wealth and life support.

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