Premier Digital Marketing Strategist at Thomson Reuters (Minneapolis, MN)

| Minneapolis–Saint Paul, MN | Hybrid
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Committed to helping law firms achieve success through the creation and delivery of effective digital marketing strategies, FindLaw is creating a team of Marketing Strategists. In this role, you will be instrumental in providing digital marketing expertise to FindLaw's premier clients to help them achieve their business goals through a high performing digital marketing strategy. You will do this through extensive knowledge and expertise of integrated digital marketing strategies and your ability to clearly articulate and show value to clients.

About the Role

In this opportunity as Premier Digital Marketing Strategist, you will:
  • Formulate and execute integrated marketing strategies, for small law firms in your portfolio to optimally meet their business goals and objectives
  • Accountable for assisting in revenue growth targets for assigned premier customers
  • Provide ongoing consultation, revisit goal/strategy alignment, and adjust as necessary for clients
  • Stay up to date with changes within the search industry and understand how it fits into the clients' strategy
  • Maintain all aspects of the execution of their digital strategy including but not limited to organic search, local optimization etc.
  • Develop and present proposals to clients, in partnership with sales team
  • Regular and scheduled contact with assigned customers
  • Drive key performance indicators within assigned portfolios, ensuring consistent delivery of value and clearly articulate the return on investment to clients
  • Support Key Account Managers in troubleshooting and assist in the retention efforts of clients.
  • Track and analyze ongoing marketing programs; evaluate the return on investment of programs for assigned clients and apply learnings to future programs and activity.
  • Advance the understanding of digital marketing concepts among the small law firm industry, individual clients, sales consultants, and key account managers.

About You

You're a fit for the role of Premier Digital Marketing Strategist if you have:
  • Bachelor's degree (Required)
  • 2+ years of Digital Marketing consulting experience
  • Experience working directly with clients
  • Experience working with Web analytics & industry tools such as Google Analytics, Google Webmaster Tools, Site Catalyst, SEM Rush and others
  • Deep knowledge of owned, earned, and paid solution marketing tactics
  • Strong analytical experience and expertise with web analytics software
  • Have leveraged data and analytics to inform and shape integrated marketing programs
  • Experience planning, creating, and managing complex digital marketing campaigns
  • Demonstrated success in consulting with clients to understand/refine business objectives, and create/deploy an integrated, multichannel marketing campaign to address.
  • Prior sales, account management and/or marketing consultant experience with proven results
  • History of successfully managing a portfolio of highly demanding clients

  • Ability to develop, sell, and deploy an integrated, multichannel marketing campaign
  • Vast knowledge of technology, emerging media, and the internet
  • Excellent presentation and communications skill
  • Strong project management, analytical, and prioritization skills

What's in it For You?

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:
  • COVID-19 Response: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: work from anywhere (in country); caregiver paid time off, bereavement leave; company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
  • Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
  • Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.


COVID-19 Vaccination Status Information Requirement (US employees only):

Thomson Reuters is committed to ensuring the continued safety of our employees in regards to Covid-19. While vaccination is not required for consideration or employment at this time, to inform our site planning and policies, we require all Thomson Reuters employees to verify their vaccination status upon starting with the Company.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.


As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on
More Information on Thomson Reuters
Thomson Reuters operates in the Information Technology industry. The company is located in Eagan, MN, Ann ARbor, MI, New York, NY and Carrolton, TX. Thomson Reuters was founded in 2008. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 69 open jobs at Thomson Reuters, click here.
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