PR Specialist, Business & Product Communications

Hewlett Packard Enterprise

Hewlett Packard Enterprise (HPE) seeks an ambitious communications professional who loves storytelling and is passionate about media relations to join the HPE Global Communications team.

The PR Specialist, Business & Product Communications will play an important role in external communications for the Business Groups across HPE. As part of the Business & Product Communications PR team, he or she will partner with Marketing, Communications, and Business Group leadership to help drive product launches, executive thought leadership, customer PR, partner PR, and creative campaigns. This is an excellent opportunity to gain experience working on a wide range campaigns, initiatives, and business segments for a company going through a significant transformation.

The ideal candidate must have experience leading PR campaigns and initiatives, and a proven track record of generating results and business impact. He or she must be a strong writer, capable of translating technical jargon and complex concepts into compelling, differentiated, and concise content. This candidate should be a voracious consumer of news and social media content, bring a growth mindset, and be a curious researcher to find interesting connections to HPE and the broader trends taking place in business, technology, and the global economy.

Responsibilities include:

• Strategy: contribute to the creation and execution of the communications strategy for the HPE Business Groups, as well as the HPE CTO.
• Media relations: develop strong relationships with media and influencers across a range of categories and ecosystems. Continue to research, identify, and develop relationships with new journalists. Understand what makes a good story, flag trends and opportunities to insert HPE into broader narratives.
• Product launches: drive seamless, organized product launch process that delivers strong, effective content and generates results across a range of media and influencers.
• Partner communications: execute partner communications strategy for HPE, including with channel partners, colocation providers, independent software vendors, service providers, and systems integrators.
• Customer PR and storytelling: announce, showcase, and tell the stories of HPE customers, to prove momentum and success in HPE's transformation, and the business impact HPE solutions deliver to customers.
• Content Creation: Story development and writing; develop key messaging, media materials and briefing documents for executives; flesh out corporate narratives and storylines
• Project Management: Drive projects from conception to completion, bringing strong organizational skills, attention to detail and ability to manage multiple tasks and deadlines.
• Measurement: leverage measurement to gain insights into key drivers and trends in the industry, benchmark against peer companies, and set targets to grow and improve results over time.

The ideal candidate will also demonstrate:

• Leadership: proven ability to establish trusted relationships at the senior-executive level and collaborate with multiple partners and stakeholders, and demonstrate problem-solving skills. Present compelling plans and develop consensus around a particular point of view.
• Business acumen: understand HPE strategy, business group strategy, and innovation roadmap, and the role differentiated technology and solutions can play in driving business results for a technology vendor. Understand how to tie HPE solutions and offerings to business benefits, solutions, and outcomes for HPE's customers.
• Social media: leverages social media to gain insights into trends and the POV of journalist and influencers, and actively engages on social media to advocate for HPE and share news and compelling content (i.e., Twitter, LinkedIn, and other social platforms).

The ideal candidate has:

• A Bachelor's degree and at least 3 to 5 years of PR / corporate communications experience, preferably at tech PR agencies, and / or fast-paced, high-tech companies.

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This role has been designated as 'Edge', which means you will primarily work outside of an HPE office