PR & External Communications Manager at Green Thumb (Chicago, IL)

| Chicago, IL | Hybrid
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The Role 

The PR & External Communications Manager will be responsible for managing Green Thumb’s public relations activities including press releases, media inquiries, briefing documents and communication materials for external audiences. With a focus on earned media, this role will increase corporate brand awareness and build positive company reputation through effective planning and media management strategies. The PR & External Communications Manager will be a team player and leader who works collaboratively across functions to ensure organizational and operational alignment to deliver consistent, authentic messages across external stakeholders. This role will collaborate with the CEO, senior business leaders, and key partners to execute a robust, transparent approach to external communications that articulates, promotes, protects, and reinforces Green Thumb’s mission, values, and business objectives. 


  • Develop the company's external communications strategy in partnership with the VP of Communications. 
  • Lead external communications for corporate priorities, including but not limited to M&A, product launches, strategic partnerships, new store openings, events and issues management. 
  • Oversee and guide the day-to-day proactive pitching, fulfillment of local and national media requests, speaking engagements, appearances, and major news pieces around corporate strategy and thought leadership, providing media and external relations counsel, training, responses and talking points when appropriate. 
  • Draft, edit and continuously improve communications strategy and messaging materials, including press releases, briefing documents, FAQs and fact sheets for external audiences. 
  • Direct and manage outside PR agency to ensure all communications plans are integrated into corporate narrative and executed on strategy, on time, and on budget; act as company liaison for PR agency while collaborating with marketing/brand teams on external communication strategies for our Retail and CPG brands. 
  • Support investor relations communications including quarterly earnings, updates to investor presentations and the annual report and CEO letter. 
  • Develop and maintain positive and professional relationships with local and national consumer and financial/business media.  
  • Serve as a key communications representative; when necessary, act as company spokesperson.  
  • Monitor, track and report media coverage and mentions for stakeholders including senior leadership teams and board directors. 
  • Proactively monitor and conduct ongoing analyses of the impact of key market and industry issues and trends for which Green Thumb can provide a point of view; working quickly to inform teams and develop recommendations/integrated plans/messaging as appropriate. 
  • Maintain crisis communication plan and approach to issues management. 
  • Handle sensitive or proprietary company information; proactively plan against and advise leadership during challenges and crises. 
  • Coordinate with Communications teams and other internal business partners to ensure consistent and cohesive key messages and talking points across stakeholders and channels. 


  • 5+ years of experience in corporate, executive and external communications; public company or agency experience preferred 
  • A degree in Communications or related field preferred 
  • Ability to build cross functional relationships and interact successfully at all levels of the company 
  • Critical thinker with superb storytelling, writing and editing skills 
  • Proven track record of building and implementing a successful external communication strategy  
  • Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness 
  • Possesses a strong sense of urgency and thrives in a demanding, fast-paced environment 
  • Adaptive problem solver who effectively navigates change and drives towards alignment; decides and acts without having the picture totally defined; appropriately changes strategy in response to new information 
  • Operates with a high level of professionalism and integrity, including dealing with confidential information 

Additional Requirements 

  • Must pass any and all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  
  • Must be a minimum of 21 years of age 


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • Google DocsManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • Monday.comManagement
    • WordpressCMS
    • HubSpotCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • MailChimpEmail
    • SendGridEmail

An Insider's view of Green Thumb

What projects are you most excited about?

I enjoy supporting initiatives that help people impacted by the War on Drugs, like our Good Green movement. I'm excited about what we’re doing to support expungement, cancer, employment, & education organizations nationwide. Giving back is core to Green Thumb’s DNA, and it’s truly a company value that runs through all of us.


Director, Social Impact

How has your career grown since starting at the company?

Since my first day at Green Thumb, the leadership team quickly empowered me to help drive the business. My scope has rapidly increased, & I now manage a large team that significantly influences the company’s strategy & operations. I’ve been able to sharpen my leadership skills while learning about the cannabis category, learning lessons every day!


Head of Merchandising

What is your vision for the company?

We believe in the positivity of cannabis and the viability of this industry in the U.S. Our mission is to promote well-being through the power of cannabis while giving back to the communities we serve. Americans are choosing cannabis and it’s an exciting dynamic to be part of a leading company in a brand-new industry, forging new ground.


Founder and CEO

What kinds of technical challenges do you and your team face?

We operate across multiple states nationwide, so the biggest technical challenge can be the lack of clarity on what can and cannot be done. Each state requires different technological, both hardware and software, needs. This requires complete flexibility and communication between all parties involved.


IT Analyst

What are Green Thumb Perks + Benefits

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
GTI offers pre-tax commuter benefits for all employees to be used on transit and ride sharing apps!
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
GTI has a 420 Happy Hour which occurs on a monthly basis hosted by rotating team members who create a theme-based event.
Professional Development Benefits
Lunch and learns
Promote from within

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