PPC Specialist
Company Overview
AdCellerant is an award-winning tech-enabled services company that has brought Madison Avenue-level digital marketing solutions to Main Street businesses since 2013. We help local marketers, media companies, agencies, and channel sales organizations leverage our proprietary advertising software platform, Ui.Marketing.
Summary of Role:
AdCellerant is searching for an experienced Google Ads PPC search specialist. The search team is responsible for managing Small to Medium Business (SMB) advertisers through PPC and mobile search. The ideal candidate for this position must have 1-2 years of prior paid search experience specifically in Google Ads, be data-driven, and have proven success building and managing numerous paid search accounts. As part of our Search Engine Marketing Team, you will create and manage new campaigns in Google Ads, conduct bid management and optimization, prepare reports, keyword, and ad copy in support of advertiser goals. Confidence, accountability, and an action-oriented attitude and habits are keys to success.
Responsibilities:
- Develop keyword lists and ad copy for search campaigns
- Create and manage new paid search campaigns in Google Ads and/or Bing Ads
- QA campaigns before launching
- Make campaign and keyword optimization changes under the direction of Search Marketing Manager
- Create campaign reports
- Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved
- Keyword Research
- Competitive Analysis
- Recommending changes in methods to increase traffic to websites or achieve advertisers goals
- Other duties as needed
Location Information:
- Our HQ is in Denver, Colorado. Our fun, downtown location is open for those who wish to work in the office, set visitor meetings, and collaborate with coworkers in person. Office perks include a dog friendly policy, snacks for all (healthy options and vegan options available), beverages, and an open floor plan where team members can book a desk any time.
- Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.
BuiltIn: #BI-Remote
Compensation:
Compensation for this role is a combination of salary and bonuses, targeting a total annual compensation range of $87,000 - $95,000. The salary is $50,000 annually. The bonus structure will be tied to campaign volume and successful execution and management.
Benefits:
AdCellerant offers full-time employees:
- Paid vacation
- Paid holidays
- Paid sick days
- Health/dental/vision benefits
- 401k retirement plan and company match contribution
- Wellness Program
- Paid parental leave
- Work from home flexibility
- Fun downtown Denver location with a great work atmosphere for those who wish to work in the office on occasion, set visitor meetings, and collaborate with coworkers in person.
Life at AdCellerant:
Our top priority is our team above everything else. We set out to build a great workplace, followed by a great company. We can only achieve the company's business objectives if our team is motivated. Since the inception of our company, we've been proudly recognized as:
- Built In Colorado’s Best Workplaces for five years running: 2018, 2019, 2020, 2022, 2023
- Inc. Magazine “Best Workplace” 2017, 2018
- Denver Business Journal “Best Workplace" 2018
Additionally, for five consecutive years, we've achieved a place on the Inc. 5000 list of Fastest Growing Companies. We believe this achievement is only possible through our people-first approach, and continuing to grow alongside our team.
At the Heart of Everything We Do
When you join AdCellerant, you become a part of an engaged, lively, industry-leading team. We are united in our mission to make Madison Avenue-level digital advertising solutions available to Main Street marketers, and you’ll find our main pillars woven throughout everything we do.
AdCellerant’s Core Pillars:
- Driving results for partners & local businesses
- Technology innovations to stay ahead of the curve
- Our team members’ success & well being
- Exceptional customer service for every single partner
- Conducting our business in an ethical & sustainable way
- Making our local community a better place
Other Requirements:
Currently legally authorized to work in the United States on a full-time basis.
Equal Opportunity:
AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.
Important: Security Notice:
We're excited that you're interested in exploring job opportunities with AdCellerant! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.
Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.
We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.
Our communication will always come from an @careers.adcellerant.com or @adcellerant.com domain.
If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center. If you're unsure about the legitimacy of an email you received from our recruiting team, please forward it to us at [email protected]
*** Please do not send resumes via email ***
Requirements
Qualifications
- Successful candidates will possess a Bachelor’s degree in Marketing, Communications, Business or related field.
- 2-3 years building and managing paid search accounts on Google and Bing
- Google Ads Certified
- Knowledge of HTML and CSS
- Familiarity with Google Analytics or other third-party analytics and optimization tools.
- Strong Excel skills
- Must possess knowledge of HTML.
- Must have excellent verbal and written communications skills, demonstrate a high degree of professionalism, and show strong attention to detail.
- Must have the ability to multi-task and work within deadlines.
- Candidates must have the ability to interact with all levels of the organization
- Prior experience with PPC management platforms
- Agency experience or experience working with multiple direct response advertiser