The Points Guy | SEO Associate, News

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Ready to land your dream job in SEO and travel media? The Points Guy (and parent company Red Ventures) is in search of an advanced marketer experienced in Search Engine Optimization, including content marketing and technical SEO skillsets. 

Being in SEO at The Points Guy (TPG) means doing all the things you have always “wanted to do,” but never had the time or resources to do at your previous job. It means working alongside an expert Editorial team, advanced Engineers, and a world-class design team to create a robust SEO strategy to drive brand visibility for a diverse set of websites. SEO strategy at TPG moves fast, so you will have a data science and analytics team fully dedicated to creating SEO products and tools that give you access to more data and better insights, meaning you spend less time on SEMrush and more time making decisions that impact the business. An SEO Associate is an integral part of a successful marketing strategy.

What You’ll Do

  • Leverage an understanding of on-page SEO, technical SEO, SEO copywriting, and EAT to work with The Points Guy editorial team, ensuring sound SEO best practices and maximum visibility for news content.   
  • Analyze Google News, Google Discover, and other news-based channels for organic opportunity to drive valuable traffic to The Points Guy content.
  • Inform news topics and strategy by analyzing search trends and topics within the travel, credit cards, and rewards categories. 
  • Work closely with the editorial news team to create systems and strategies for getting more of their content in front of search audiences.
  • Test, innovate and build custom solutions with our world-class digital marketing, data science, and big data talent.
  • Leverage proprietary in-house marketing tools to inform strategic decisions with data.
  • Focus on improving brand visibility through organic rankings and top stories positioning to drive full-funnel visibility via traffic volume.

Who We’re Looking For

  • Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove the effectiveness of tactics.
  • A self-starting, curious, proven performer with at least 1 year of experience in SEO. 
  • Ability to share data insights and SEO guidelines with editorial teams.
  • Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills
  • The ideal candidate will have strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data.
  • Candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of marketing performance data.
  • Familiar with a number of tools including Chartbeat, SEMRush, BuzzSumo, Screaming Frog, and Ahrefs
  • Experience working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Data Studio, Google Search Console, SQL, and other common reporting platforms.
  • Comfortable with basic HTML for on-page SEO tactics.
  • Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.

Who We Are:

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].

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More Information on Red Ventures
Red Ventures operates in the AdTech industry. The company is located in Seattle, WA, Austin, TX, Fort Mill, SC, Detroit, MI, San Francisco, CA and New York, NY. Red Ventures was founded in 2000. It has 4000 total employees. It offers perks and benefits such as Volunteer in local community, Partners with nonprofits, Friends outside of work, Eat lunch together, Intracompany committees and Daily sync. To see all 57 open jobs at Red Ventures, click here.
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