Performance Marketing Manager
This role can be performed remotely anywhere within the United States and Canada.
We’re looking for a Paid Media Marketing Manager to execute, optimize and scale our Demand Generation through digital marketing and paid and earned media programs. You are a data-driven marketer with proven success launching digital strategies to increase marketing generated pipeline.
You will be responsible for owning the strategy, expansion, and vendor relationships with our review platforms to amplify the voices of our customers and fans. You will truly be at the heart of the Demand Generation action on the fast-growing FullStory marketing team. This role reports to the Head of Demand Generation.
Day-to-day you’ll:
- Partner with internal teams, sales and other cross-functional teams to develop and execute compelling digital demand campaigns that drive pipeline growth.
- Develop and execute paid and earned media strategies, marketing analytics, project management, and effective communication with both internal and external stakeholders at all levels of the organization.
- Research, recommend and action on a robust portfolio of third party paid media vendors including digital display, directories, content syndication, and other direct or traditional advertising channels.
- Expand vendor relationships with paid social vendors (i.e., LinkedIn, Facebook, Twitter) as well as implement a comprehensive review strategy to source new, focused reviews in key business segments.
- Track and own the measurement of paid and earned media efforts, including reporting on engagement metrics as well as marketing contributed pipeline while managing and documenting paid media budgets.
We’re looking for someone who:
- Has 4+ years experience in developing and executing successful demand generation programs with an emphasis on multi-channel marketing via paid channels
- Has experience deploying, managing, and optimizing digital channels
- Has experience working with industry standard tools and analytics (e.g., Marketo, Google Analytics, Paid Media Vendors,Salesforce, or similar)
It would be amazing if:
- You have experience in a fast-growing B2B SaaS company focused on Commercial and Enterprise business
- You have experience using FullStory
- You have the ability to build and drive a budget and forecast spend
- You have the ability to develop end-to-end reporting that helps drive strategic decisions
#LI-Remote #LI-AK1
Founded in 2014 on the belief that everyone benefits from a more perfect digital experience, FullStory’s digital experience intelligence (DXI) platform empowers businesses to continuously improve their customer experience across sites and apps. FullStory is backed by world-class investors and has 500+ employees worldwide with offices in Atlanta and London. We are proud to have been named to Forbes’ List of America’s Top Startup Employers, Wealthfront’s Career Launching Companies List, and LinkedIn’s Top US Startups List. We are guided by our values of Empathy, Clarity, Bionics, and Trust, which we embed in our day-to-day work.
How we support you:
FullStorians are committed to building something better—from how we approach our product, to how we care for our customers and each other. Better is only possible when we can bring our full selves to work. Along these lines, we offer:
- Autonomy and flexibility. From a remote-first work environment and unlimited paid time off, to an annual company-wide closure – FullStorians can focus on the moments that matter.
- Benefits. Take care of the whole you. FullStory offers sponsored benefit packages for US-based FullStorians, and supplemental coverage options for international FullStorians.
- Learning opportunities. We provide professional development opportunities through training programs, career coaching sessions, and an annual learning subsidy.
- Productivity support. We provide all FullStorians with a monthly productivity stipend and reimburse remote colleagues for their initial home office set up.
- Team events. Connect with fellow FullStorians through Employee Resource Group events, Listening & Alignment weeks, and team off-sites.
- Paid parental leave. FullStorians have the flexibility to balance the needs of their growing families without the added stress of figuring out work and finances.
- Bereavement leave. Every family is different; we leave it to you to define who your family is, and support you when you need it most.
- Miscarriage/Pregnancy loss leave. Whether it is for a FullStorian or their partner – take the time you need.
FullStory is proud to be an equal opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply - we'd love to hear from you!
If you may require reasonable accommodations to participate in our job application or interview process, please contact [email protected]. Requests for accommodations will be treated confidentially.