Job Description The Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.
The team is seeking a data-driven performance marketing leader, at the Executive Director level, to drive the marketing strategy for new customer acquisition, leading a team of marketing managers who are responsible for acquisition marketing strategies supporting multiple key customer segments.
This is a high-visibility role, which offers lots of opportunity for creativity, innovation and leadership while helping to deliver significant production at strong returns through effective marketing campaigns.
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Key responsibilities include...

• Manage a team of direct reports as well as lead a cross-functional team to develop and implement marketing acquisition strategies
• Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results
• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute through creative development, targeting and production
• Review analytic results daily to understand performance, test results and profitability; utilize data and analytics to drive marketing decisions based on customer interactions and behaviors
• Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements
• Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Present strategic roadmap and ongoing performance updates to leadership and C-suite, including financials, test results, analytical reads, etc.

The right person for this role....

• Has performance marketing experience in paid and owned digital marketing channels
• Is a fantastic partner who leads through strong collaboration
• Is highly curious and never settles for good enough
• Is data driven and analytical, while also being a creative thinker
• Is focused on how marketing drives quantifiable business results
• Is vigorous and thorough in their management of details
• Loves testing, learning, and taking calculated risks
• Constantly pushes boundaries of \"what could be\" to drive innovation
• Always focuses on the big picture, considering impacts outside their given initiatives
• 10+ years of marketing experience, preferably with expertise in digital
• Financial services industry experience a plus
• Develops strong partnerships; leads through collaboration; recognized as a team player
• Proven ability to take initiative, influence others and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Strong analytical, problem solving and planning skills
• Experienced manager of marketing budgets, forecasts, and expected returns
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.