Paid Search Specialist at Reflex Media Inc. (Las Vegas, NV)

| Las Vegas, NV
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Are you passionate, proactive, adaptable, collaborative, and exceptional? If so, Reflex Media is looking for you!

Reflex Media is a high tech branding and marketing agency. Our core brands include a number of luxury dating apps, including Seeking.com and WhatsYourPrice.com and service brands.

What we offer

Our company culture and dedication to our employees is unmatched. We offer a full range of benefits and perks including
  • Signing bonus available for many positions!
  • 99% coverage of our medical base plan, dental, and vision insurance for our employees
  • 50% coverage of our medical base plan, dental, and vision insurance for qualified dependents
  • 50% 401(k) match up to 6%
  • Flexible Spending Account
  • Flex paid time off
  • Discounted gym membership
  • Company and team events
  • Lots of career growth opportunities!

And so much more!

What we're looking for:

We currently have an immediate opening for a full-time Paid Search Specialist to join our Digital Marketing team. The Paid Search Specialist will be responsible for managing the creation, successful implementation, and ongoing optimization of PPC for our products.

The ideal candidate will be adept at navigating the regulated search spaces in online dating and should be able to independently research, build, target, and manage buys while maintaining brand standards for advertising.

What you'll do:
  • Develop and implement the strategy surrounding paid search campaigns, including keyword development, bidding strategy, ad group and campaign setup, execution details, and overall goal achievement.
  • Analyze data from reporting tools to inform decisions on how to best maximize ROAS.
  • Monitor and evaluate search performance and generate regular client reporting for all major metrics, goals tracking, and other paid search KPIs, delivering insightful reports and recommendations on budget, strategy, and tactics given those goals.
  • Construct and run A/B tests and provide written analysis and conclusions on the effectiveness of our campaigns, and any actions taken to improve performance.
  • Participate in collaborations with the rest of the Digital & Marketing teams to formulate and execute on digital acquisition strategies.
  • Identify and configure conversion events to optimize spend off of.
  • Collaborate with Product and Development teams to facilitate the troubleshooting and integration of tracking pieces, as needed.
  • Maintaining contact with our Ad Network reps, and leveraging their insights as needed.

Skills and experience you have:
  • Bachelor's degree in advertising, performance marketing, or a related field.
  • 2-5 years of experience in Paid Search
  • Keep up-to-date of media trends and strategies
  • Excellent written and oral communication skills.
  • Comfortable with keyword discovery and optimization, and experience with writing best practice ad copy.
  • Have good collaboration skills, and work with multiple departments to accomplish goals.
  • Demonstrable experience in Featured Snippet and key SERP success
  • Strong understanding of known bidding strategies, how they operate, and when it's best to use certain ones.
  • Familiarity with running ads in the App and Google Play Stores.
  • Strong comprehension in Apple Ads, Google Ads and Microsoft Ads
  • Google Ads Certification is a plus.

Reflex Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. All positions require a pre-employment background check and proof of full vaccination against COVID-19. Successful applicants for employment with Reflex Media must provide evidence they are fully vaccinated against COVID-19 by the date of hire as a condition of employment, subject to accommodation.
More Information on Reflex Media Inc.
Reflex Media Inc. operates in the AdTech industry. The company is located in Las Vegas, NV. Reflex Media Inc. was founded in 2015. It has 56 total employees. It offers perks and benefits such as Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 4 open jobs at Reflex Media Inc., click here.
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