Basis Technologies
Hybrid

Paid Search Specialist

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WHO WE ARE 


Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands. 


Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place. 


We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. 


Basis Technologies is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.


ABOUT THE TEAM  


Centro's national Paid Search team drives the execution of performance-based results to solve business challenges such as increasing revenue and driving customer loyalty. These highly motivated multi-taskers are dedicated to continuous education on the value, tactics, and evolution of paid search for both internal teams and external stakeholders. Although many tasks are performed independently, collaboration with internal teams is crucial to their success. This is a supportive, analytical, and service-based team that achieves ad excellence via best practices, bidding strategies, creative testing, and beta opportunities.


WAYS YOU’LL CONTRIBUTE 


This position is responsible for managing specific search campaigns pre and post launch, as well as ensuring search RFPs and campaign launches are managed in a proactive manner. As a Paid Search Specialist, you will also contribute by:

  • Developing keyword builds and providing volume estimates for search RFP requests
  • Launching and optimizing paid search campaigns across partners like Amazon, Google and Bing, ensuring all accounts pace according to budget and goals
  • Working actively with with internal teams to ensure campaign success based on KPls
  • Understanding media plan objectives and how paid search will affect overall performance of the campaign to help secure future opportunities
  • Mentoring Paid Search Associates
  • Acting in a client facing manner when needed for specific campaigns/client requests

WHAT YOU BRING TO THE TABLE

  • 2+ years of paid search experience
  • Experience executing daily management of campaigns for paid search and providing strategic recommendations
  • Knowledge of third party bid management systems such as Kenshoo or Search Ads 360
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Strong analytical skills and the ability to pull and analyze reports on Google Ads and Bing search engines
  • Detail-oriented and organized
  • Exceptional customer service and communication skills
  • Working knowledge of Google AdWords, Bing Ads and Editor Tools
  • Strong Excel skills

BONUS POINTS

  • Google AdWords certified
  • Experience using Search Ads 360
  • Bachelor's Degree or higher from an accredited college or university preferred
  • Past experience working in agency setting



ANYTHING ELSE? 


Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.


LIFE WITH BASIS TECHNOLOGIES


We take care of our people and believe that our success depends on the growth and well-being of each one of our team members.


We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more. 


We are proud to be an equal opportunity employer are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment. 

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What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Each Friday, through the end of 2023, Basis alternates between a half day or full day flex. So if deadlines are met and there are no urgent client needs, our employees are free to be offline.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Basis provides all employees with access to Maven, a full-service digital clinic for individuals and couples growing their families.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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