BuildASign is a rapidly growing leader in the online custom printing industry specializing in custom signage, home décor and apparel. Part e-commerce powerhouse, part mega printing manufacturer, our company combines both worlds into a unique workplace with amazing opportunities. Since launching in 2005 our mission has been to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory. BuildASign.com was recently acquired by Cimpress at a $280M evaluation

As our company continues to grow, we are looking to expand our digital marketing efforts and add talented individuals to our team. BuildASign is searching for an analytical and experienced SEM Specialist who is highly organized with strong problem solving & communication skills. We are seeking candidates with 2-3 years of experience managing sophisticated SEM accounts (including search, shopping and display campaigns). This is a strategic role managing multi-million dollar account budgets with the opportunity to make a huge impact for our company.  

Desired Outcomes:

• Optimize paid search accounts with multi-million dollar budgets through continuous testing, close monitoring of campaigns, adjusting CPC bids, implementing appropriate device modifiers, dayparting settings and automated bidding target adjustments.
• Interpret SEM campaign performance, determine and take necessary steps to meet efficiency and revenue goals
• Monitor YoY growth and facilitate projects in order to hit growth and return goals
• Provide regular reporting and analysis for the Paid Advertising Manager and BuildASign leadership
• Mentor and coach junior SEM associates
• Conduct keyword research and buildout for newly launched products and independently perform regular account maintenance tasks
• Conduct Shopping feed and campaign buildout for newly launched products and optimize campaign/implement best practices
• Build out and optimize Remarketing campaigns (including dynamic remarketing campaign and feed creation)
• Stay current on online marketing best practices and always be ready to present new ideas to the rest of the team
• Perform keyword/market research to uncover new product and advertising opportunities
• Work with Supply Chain, Creative, Marketing, Dev & other internal departments as needed to add new products to existing or new websites

 To be successful in this role one must demonstrate:

• Excellent communication skills, both written and verbal
• Excellent time-management, multitasking, and organizational skills
• Highly analytical with an ability to quickly learn new technology platforms  
• Self-motivated with an independent drive to improve processes and take on additional projects
• A drive to learn and grow constantly and a passion for implementing new strategies
• An interest in marketing analytics, business intelligence, digital marketing, ecommerce, and related fields

 Qualifications:

• BA/BS preferably in Marketing, Business, Finance, Accounting or Mathematics
• 2 - 3 years of experience working on sophisticated SEM accounts (experience with Google Ads scripts and customizer feeds a plus)
• Extremely efficient in working with both Google Ads and Bing Microsoft AdCenter (including Editor platforms)
• Proven track record of building Product Listing Ads / Shopping feeds and managing Shopping campaigns
• Highly proficient in Microsoft Excel (pivot tables, v-lookups)
• Strong understanding of online metrics and analytic tools such as Google Analytics
• Ability to set up tracking and make necessary edits in Google Tag Manager
• Collaborative approach and ability to work effectively in a cross-functional team environment
• Strong communication skills and an ability to thrive in a fast-paced environment
• Experience with BI tools and SQL is a plus

Perks & Benefits:

Dynamic culture where we value creativity, working collaboratively as a team, and striving to make each other better every day!

• Remote-first
• Competitive salary & benefits
• 401K & Match at 4%  
• Opportunity for large impact
• PTO, company holidays, and VTO equal 28 days off/year
• Community involvement including VTO & donation matching
• Professional development and team building
• At-cost discount on BuildASign products
• Gym discount offered
• Monthly snack stipend offered

This is a remote-first position. The role will allow the team member to work remotely, but may require in-person work based on business needs. Team members must reside in Texas.