Paid Search (SEM) Associate at VMLY&R (Cleveland, OH)

| Cleveland, OH
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Description

VMLY&R COMMERCE is WPP's newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R's connected brand promise, we help modern brands grow by unifying marketing strategies around commerce.

We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce - this is end-to-end.

The right candidate for this outstanding opportunity will have experience in developing and driving paid search optimization efforts including launching campaigns, copywriting, building keyword lists, bid management, and effectively managing paid search programs. You will be accountable for the day-to-day management of a client's paid search marketing and development of your account(s).

Responsibilities
  • Manage client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
  • Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
  • Learn, and work in, 3rd Party platforms such as Kenshoo, Instacart, Promote IQ, etc.
  • Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
  • Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
  • Build, or assist in crafting, POVs, standard methodologies, and key process documentation
  • Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns
  • Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

As part of the WPP Group, VMLY&R COMMERCE offers one of the best overall compensation packages in the business.

Required Skills & Experience
  • Google Ads certification
  • Minimum1-3 years experience in Paid Search
  • Strong organizational and time management skills
  • Excellent oral, written, and listening communication skills
  • Proficient in Microsoft Excel
  • Experience in Search Engine Website & Desktop Tools (Google Ads Editor, Bing Ads Editor), Analytical Tools (Google Analytics, Omniture, etc.), and 3rd party platform tools (Kenshoo, Criteo, etc)
  • Familiar with optimizing towards ROAS / CPA / CPL / Impression Share
  • Bachelor's degree in Marketing, Advertising, Communications, or Business, Preferred
  • Enjoy working in a dynamic and collaborative environment

VMLY&R COMMERCE is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. VMLY&R is a M/F Disabled and Vet EEO/AA Employer.

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More Information on VMLY&R
VMLY&R operates in the AdTech industry. The company is located in Kansas City, MO, Parsippany, NJ, New York, NY, Washington, DC, Miami, FL, Atlanta, GA, Cincinnati, OH, Detroit, MI, Kalamazoo, MI, Chicago, IL, Nashville, TN, Memphis, TN, Austin, TX, Dallas, TX, Rogers, AR, Minneapolis, MN, San Francisco, CA and Seattle, WA. VMLY&R was founded in 2022. It has 10423 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 105 open jobs at VMLY&R, click here.
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