Paid Search Marketing Manager (Charlotte, NC)

| Charlotte, NC
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General information

Career area

Marketing

Work Location(s)

601 S. Tryon Street, Charlotte, NC

Remote?

No

Ref #

10931

Posted Date

Wednesday, February 9, 2022

Working time

Full-time

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliche people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

The Opportunity

The Paid Search Marketing Manager is a key position within the Digital Marketing Team at Ally and will be critical to managing/developing/expanding new and existing campaigns on Google Ads and Microsoft Ads across B2C and B2B business lines. Delivering to business goals through highly targeted campaigns through data-driven optimization/testing.

The Work Itself
• Responsible for the day-to-day management, execution, and optimization of SEM campaigns on Google Ads and Microsoft Ads, through SA360 integration
• Proactively identify opportunities for optimization, insight and expansion, with being able to achieve collective agreement, that is seen through to implementation
• Develops responsive search ads, extensions and onsite creative relevant to SEM
• Strategizes testing/learning plan for each target/business to drive CRO
• Participates in status calls to understand business needs and to provide insights
• Emphasis on establishing data accuracy/integrity to measure/optimize campaigns based on full funnel ROI by each line of business
• Responsible for developing/evolving reporting for internal partners
• Collaborate with marketing, analytics, product, and storefront teams to leverage insights and learnings for developing testing plans for the paid search channel
• Work with analytics and research teams to understand customer profile insights and behaviors that help nurture paid search marketing campaign strategies
• Implement, measure, and optimize campaigns in a dynamic fashion based upon competitive offers, marketplace, business dynamics and performance trends
• Establish, analyze, and publish reporting that presents campaign performance in an insightful/impactful manner, with clear reasons for actions taken
• Be a subject matter expert and deliver ad hoc presentations to leadership as needed

The Skills You Bring

Requirements:
• 5+ years' experience in performance-based paid search marketing
• Creates cohesive digital marketing strategies, planning, and execution
• Manages budgets, forecasts, accruals, contracts, insertion/purchase orders, etc.
• Expert on conversion funnel metrics, analytics, and optimization levers
• Bachelor's Degree in marketing, business, or finance related field
• Familiar with budgeting, forecasting and accruals
• Expert in Excel and Skilled with PowerPoint
• Advanced in Google Ads, Microsoft Ads and SA360
• Experience with Discovery Ads and Universal App Campaigns is a plus

Competencies:

  • Data-driven motivation
  • Robust analytical skills
  • Proven ability to optimize KPIs
  • Project management skills
  • Cross functional collaboration
  • Excellent verbal and written communications skills
  • Persistent and organized project management
  • Creative problem solver
  • Self-starter, self-finisher
  • Highly accountable
  • Desire to succeed


How We'll Have Your Back

  • Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:
    • Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
    • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
    • Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
    • Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
    • Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

    Who We Are:

    Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

    Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

    Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

    We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected] Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
More Information on Ally Financial
Ally Financial operates in the Automotive industry. The company is located in Detroit, MI, New York City, NY and Charlotte, NC. Ally Financial was founded in 1919. It has 11000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 258 open jobs at Ally Financial, click here.
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