Paid Search Associate (Cleveland, OH)

| Cleveland, OH
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Description

About Us: VMLY&R

VMLY&R COMMERCE is WPP's newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R's connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTM is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce - this is end-to-end.

We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.

Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.

We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.
Where you shine

The right candidate for this outstanding opportunity will have experience in developing and driving paid search optimization efforts including launching campaigns, copywriting, building keyword lists, bid management, and effectively managing paid search programs. You will be accountable for the day-to-day management of a client's paid search marketing and development of your account(s).
What your success will look like
  • Manage client paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement
  • Use historical data, best practices and industry tools to help develop and implement strategic solutions
  • Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis
  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
  • Learn, and work in, 3rd Party platforms such as Kenshoo, Instacart, Promote IQ, etc.
  • Think creatively, do research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Present practical ideas for future marketing expansion or optimization.
  • Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
  • Build, or assist in crafting, POVs, standard methodologies, and key process documentation
  • Campaign Strategy definition and implementation, working closely with other internal departments to develop fully integrated search campaigns
  • Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
Who you are and what you bring
  • Google Ads & Microsoft Ads certifications
  • Minimum1-3 years experience in Paid Search
  • Strong organizational and time management skills
  • Excellent oral, written, and listening communication skills
  • Proficient in Microsoft Excel
  • Experience in Search Engine Website & Desktop Tools (Google Ads Editor, Bing Ads Editor), Analytical Tools (Google Analytics, Omniture, etc.), and 3rd party platform tools (Skai, Criteo, etc)
  • Retailer platform experience (WMC, KPM, Instacart, Amazon, etc.)
  • Bachelor's degree in Marketing, Advertising, Communications, or Business, Preferred
  • Shows a willingness to both learn new skills & processes while being willing to share their experiences and expertise in the space to new members of the team
  • Enjoy working in a dynamic and collaborative environment
Our Benefits

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

  • Corporate gift matching program
  • Paid time off for volunteering
  • Paid parental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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More Information on VMLY&R
VMLY&R operates in the AdTech industry. The company is located in Kansas City, MO, Parsippany, NJ, New York, NY, Washington, DC, Miami, FL, Atlanta, GA, Cincinnati, OH, Detroit, MI, Kalamazoo, MI, Chicago, IL, Nashville, TN, Memphis, TN, Austin, TX, Dallas, TX, Rogers, AR, Minneapolis, MN, San Francisco, CA and Seattle, WA. VMLY&R was founded in 2022. It has 10423 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 69 open jobs at VMLY&R, click here.
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