Publishers Clearing House (PCH) is looking for a Paid Media Analyst to facilitate the execution of Paid Media campaigns to drive acquisition growth.

Responsibilities include:

• Launch, oversee and optimize acquisition campaigns towards growth goals across multiple digital channels including Display, Native and Video
• Execute acquisition strategies to meet and exceed growth goals ensuring that campaigns are ROI positive and scaling
• Identify high value and/or scalable audience segments to re-engage, re-activate and convert to active PCH customers
• Onboard new partners and scale existing partners
• Work with Creative and Operations to ensure campaign assets are distributed to media partners
• Process invoices

Required Skills/Experience:

• Bachelor’s degree is required, with an MBA or advanced degree desirable 
• 1-2 years of user acquisition/paid media experience in a fast-paced consumer oriented marketing environment 
• Must have knowledge in platforms/DSPs such as Yahoo (formerly Verizon media/Oath), Taboola, Outbrain, Triplelift, Bidtellect, Google Ads, etc. 
• Experience articulating and executing a user acquisition strategy with positive ROI and measurable results
• Strong analytical and quantitative skills required, specifically eCPA, LTV, and ROI
• Experience communicating with third party vendors to express campaign needs, goals, and strategy
• Both strategic and tactical experience designing, building and executing successful digital marketing campaigns, primarily focused on user acquisition
• Experience in some or all of the following - Display, Native Marketing and Programmatic media buying
• Highly intelligent with exceptional conceptual and creative skills and the ability to visualize and translate the needs of the digital marketplace into business opportunities
• Proven self-starter who can identify new opportunities, analyze a problem and develop tactics/strategies to drive growth 
• Hands-on, “roll-up-the-sleeves” mentality and “does what it takes” attitude to drive success
• Analytical with a strong detail orientation – someone who can examine market research information and translate it into effective sales strategies and revenue

Publishers Clearing House (PCH), headquartered in Jericho, NY, and with offices in NYC, Portland, ME, and Austin, TX, is a leading direct-to-consumer company offering a broad range of products, digital entertainment services to consumers as well as customized solutions for advertisers. Our continued success in today’s new digital publishing environment is built on PCH’s unique, free-to-play, chance-to-win value proposition, which enables individually personalized offers based on the trusted first-party relationship we maintain with millions of consumers and is fueled by the excitement of the Publishers Clearing House brand.

Join our winning team and apply today!

This is a hybrid position working remotely and in our Jericho office.  Candidates must reside in the NY, tri-state area.

PCH is an Equal Opportunity Employer