Omnichannel Campaign Development Leader (Assoc. Director) - Vaccines Business Unit at Merck (Philadelphia, PA or Remote)

| Philadelphia, PA +1 more | Remote
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Job Description
Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies
Position Description:
Our Company is a Global Health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where our company has codified its legacy for over a century. Our company's success is backed by ethical integrity and forward momentum:
Why Join Our Digital Marketing Team?
Many larger pharmaceutical organizations use a traditional marketing approach featuring campaigns that can take several months to execute. Fortunately, our company is not like most. Our digital marketing team has adopted an agile, omni-channel approach that features small groups encompassing all disciplines to drive each project with greater precision and purpose. Our goal- to reach consumers, payors and physicians at the right time, right place, in the right channel with relevant, personalized content to meet their needs and create a premier customer experience. The results? We create relevant, personalized content that gains response. And there's an important part for you to play:
Campaign Development Lead
In this role, put marketing strategy into action as you lead the development of our customer experience and campaign planning as part of an inhouse omnichannel team. Leveraging your strong understanding of our customer insights and digital content, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and your assigned inhouse omnichannel Hybrid team through the creative process for campaigns, resources and relevant content. This is your chance to use your digital knowledge to employ new technologies and new channels developing customer-experience best practices and targeting, to achieve an optimal customer experience. Employing AGILE practices and a test and learn approach through each phase of the project, you'll work cross functionally as you collaborate with copy, design, UX, architecture, internal legal, medical and regulatory teams in the co-design, co-creation, and execution of campaign plans every step of the way. From creative development to approval and delivery to market, you'll have a hand in the process. And a lot to say about the final product.
Position Qualifications:
Education Minimum Requirement:
  • BS/BA

Required Experience and Skills:
  • A minimum of five (5) years of combined digital marketing/marketing support
  • Ability to leverage insights and trends to shift based on business and customer priorities -- from the tactical to the strategic as part of an AGILE team
  • Experience collaborating and driving change while focusing on the co-design, co-creation, and execution phases of creative development
  • Strong digital acumen and understanding of criteria for effective and personalized digital content
  • Knowledge/experience in healthcare marketing and/or promotion
  • Demonstrated ability to implement marketing strategies that work
  • Excellent business and communication/influencing skills
  • Experience and success in a cross-functional team leadership role
  • Well organized, highly motivated, process-driven, results-oriented personality
  • Ability to re-balance priorities and assume responsibility in a multi-tasking environment
  • Understanding of how to maximize digital channels, techniques, and operating models
  • Ability to thrive within a data-driven, fast-paced setting defined by change
  • Innovative thinking

Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are ...
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for ...
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us-and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Residents of Colorado
Click here to request this role's pay range.
New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law, to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in health services, customer facing commercial, or research based roles, will be required to be fully vaccinated as a condition of employment.
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
For more information about personal rights under Equal Employment Opportunity, visit:
EEOC Poster
EEOC GINA Supplement
OFCCP EEO Supplement
Pay Transparency Nondiscrimination
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Residents of Colorado:
Click here to request this role's pay range.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Flex Time, Hybrid, Remote Work, Telecommuting
Shift:
1st - Day
Valid Driving License:
No
Hazardous Material(s):
Number of Openings:
1
Requisition ID:R201506
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What are Merck Perks + Benefits

Merck Benefits Overview

Our commitment to you
We promise a Merck experience based on
a foundation of…
Culture
We are committed to fostering an environment where all colleagues
feel welcomed, respected and valued.
Responsibility
We are committed to tackling the world’s biggest health challenges by
discovering better ways to make a difference in everything we do.
Career development
We are committed to encouraging professional career development that
aligns to our business strategy.
Rewards
We are committed to offering plans, programs and resources that provide
you and your family what you need, when you need it

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available

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