JPMorgan Chase
Columbus, OH

Mobile App Acquisition Marketing, Executive Director at JPMorgan Chase

| Columbus, OH
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Job Description Customer Acquisition and Marketing Platform Product
Executive Director, Customer Growth Mobile App
Customer Acquisition and Marketing Platform Productteams strive to transform customer experiences by developing innovative customer growth experiences on our digital assets. We are seeking to expand our team with a talented, data-driven marketing leader focused on customer acquisition on our Mobile App channel.
The Executive Director will help drive best-in-class shopping and origination experiences by creating net-new experiences, optimization existing ones and improving end-to-end journeys.
This is a highly collaborative role. Candidate must be able to influence others and drive alignment across multiple stakeholders in order to enable customer-first experiences. Significant partnership with product owners, analytics teams, design leaders and business partners.
If you're passionate about improving customer experiences, driving personalization, and have experience in digital customer acquisition, join us! This is an amazing opportunity to work on an industry leading Mobile App with a very talented team.
Key responsibilities include:
  • Develop a cohesive vision and strategy for cross line of business customer acquisition in the mobile app to help customers find products faster and ensure seamless experiences
  • Improve experiences and innovation in partnership with product and design leads
  • Lead a dedicated team to enhance, innovate and optimize shopping within the mobile app environment
  • Responsible for driving incremental account growth for our business partners by improving discoverability of products and enhanced, personalized experiences
  • Create and maintain the shopping roadmap, prioritization of the backlog and testing agenda
  • Leverage analytics and data to identify opportunities to improve funnel performance and prioritize work
  • Provide connection with other shopping leads to ensure a cohesive customer journey across the digital and physical landscapes
  • Constantly assess the mobile landscape and competition in order to fuel blue sky/out of the box new ideas
  • Be a customer advocate, relentlessly champion better experiences across physical and digital channels
  • Prepare decks and updates for senior leadership on results and outcomes

The right person for this role:
  • Is a fantastic partner who leads through strong collaboration and influence
  • An inquiring mind that is highly curious never settling for good enough and moves with speed
  • Is data driven and analytical, while also being a creative thinker
  • Is focused on driving quantifiable business results
  • Is vigorous and thorough in their management of details and executing with excellence
  • Loves testing, learning, and taking calculated risks
  • Results oriented mindset
  • Constantly pushes boundaries of "what could be" to drive innovation
  • Always focuses on the big picture, considering impacts outside their given initiatives
  • Doesn't get paralyzed in a highly-matrixed, complex organization

Additional requirements:
  • 10-12+ years of marketing experience with expertise in digital conversion strategies and innovation, especially within mobile channels
  • Financial services industry experience a plus
  • Excels at managing multiple initiatives simultaneously within tight deadlines
  • Strong analytical, problem solving and planning skills
  • Proven ability to take initiative, influence others, and achieve results
  • Skilled and comfortable at working in a highly matrixed organization
  • Excellent written and verbal presentation skills
  • Highly proficient in Microsoft Excel and Power Point

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
The Digital team is dedicated to creating innovative, industry-leading products and experiences that help customers access, share and control their financial data so they can make smart decisions with their money. Teams enable innovation while adhering to the firm's data sharing principles of security, customer control and convenience, and privacy.
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Technology we use

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What are JPMorgan Chase Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Diversity
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Professional Development Benefits
Tuition Reimbursement
Diversity Program

An Insider's view of JPMorgan Chase

What’s the vibe like in the office?

My favorite thing about JPMorgan Chase is the vast number of problems we solve, and the diversity it takes to do that. Moving money, enabling payments and producing a world class customer experience are just a fraction of what we work on. Because the office is so casual and open, I get to participate in discussions on all of this.

Nick S.

Executive Director, Software Engineering

What projects are you most excited about?

As one of the largest financial institutions in the world, our scope of impact is huge. Knowing that a system we deliver is responsible for things millions do daily such as paying for groceries, withdrawing cash, or getting a loan pushes us toward solutions that scale, which is the most challenging but also the most rewarding part of our projects.

Edwin T.

Executive Director, Site Reliability Engineering

How does the company support your career growth?

JPMorgan has helped me develop as a professional – both as a technologist and as a business leader. I have taken advantage of executive leadership training and development aligned to the firm’s culture of “How We Do Business.” I feel good about working for a firm that invests in its #1 asset – US!

Lupe C.

Executive Director

How do you empower your team to be more creative?

Empowerment for Idea generation, problem solving and innovation is best coming from those who do the work. I engage my technologist in high profile work and foster an environment where ideas are welcome. Empowerment of our technologists is the key to success. Teams dig in, innovate and identify ways to create a better client experience.

Dawn T.

Managing Director, Software Engineering

How does the company support your career growth?

Working at JPMC has been a wonderful experience. I love how much JPMorgan Chase cares about its communities by offering support of technologists to local non-profit organizations through social innovation programs. The company also invests in its employees and provides many learning opportunities to us.

Meng M.

Software Engineer

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