Mgr, Social Media
Company Description
Accolade provides personalized health and benefits solutions designed to empower every person to live their healthiest life. We help millions of people and their employers navigate the complexities of the healthcare system with empathy, expertise and through exceptional service while supporting them in lowering the cost of care and improving health outcomes. Accolade blends technology-enabled health and benefits solutions, specialized support from Accolade Health Assistants® and Clinicians and access to expert medical opinion services for high-cost treatment decisions. We consistently receive consumer satisfaction ratings over 90 percent and have been recognized by Inc. Magazine as a Top Place to Work 2020 and Business Intelligence for Excellence in Customer Service 2020. Please visit us on LinkedIn, Twitter, Instagram and Facebook and at accolade.com.
Role overview
The Social Media Manager, reporting to Communications Senior Director, is responsible for developing and building an influencer program that engages new and existing influencers to deeply understand Accolade’s value proposition and industry category, campaign design and execution, and reporting. This role will work closely with the Sr Social Media Specialist and Senior Manager of Communications, on intgregated storytelling, and with the People & Culture team on Glass Door and other community management projects.
Job Description
A day in the life…
- Build a robust influencer program, including curating and maintaining list of influencers
- Implement strategies and tactics for engaging influencers on Accolade channels
- Provide counsel to executives on growing influencer engagement on their channels
- Develop and lead influencer campaigns integrated into broader marketing initiatives and communications strategies
- Community management, including Glass Door long-term engagement plan along with People & Culture and Learning & Development co-chairs
- Establish and maintain key messages to guide brand handle responses
- May own a Social Media Key Result as part of Accolade’s Objective & Key Results (OKR) Initiative
- Day to day Social Studio management (shared with senior specialist)
Qualifications
What we are looking for…
- Bachelor’s Degree or equivalent experience
- 5 or more years of relevant experience in social media management and/or marketing
- Thrives in a fast-paced environment, managing multiple long term projects and the day-to-day hustle
- Ability to manage multiple stakeholders on any given project and collaborate across functions in the company
- Experience with creating an influencer program and engaging with influencers
- Adaptive and flexible and willing to move projects forward proactively
Where permitted by applicable law, candidates must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Accolade, Inc. The Company will provide reasonable accommodations to qualified employees with disabilities or for a sincerely held religious belief.
Please note that a request for exemption due to a personal preference not to receive a vaccine is not protected by law. All requests for exemptions from this mandate shall be directed to the Company recruiter who shall route the request to the Company’s human resources department.
Additional Information
All your information will be kept confidential according to EEO guidelines.