Mgr, Client Marketing, Institutional (Charlotte, NC)

| Charlotte, NC
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Client Marketing
The role will help to create institutional storylines, targeted campaigns, and program strategies. This includes curating, developing, maintaining, and packaging content to support these strategies for both campaign and field use. This individual would partner extensively within marketing and with the client relationships organization to ensure program preparedness, integrity, and tracking. The individual will make recommendations to streamline content and process, help with project management and go-to-market activities on various internal and external initiatives, and help drive integration and adoption of best practice positioning and content. The role provides a great opportunity to build marketing skills and subject matter expertise to support future growth.

Key Responsibilities and Duties
  • Manage development of key institutional client journeys.
  • Synthesize research, field and market information to inform client needs-based campaign themes and programs.
  • Partner across the organization on the development of B2B & B2B2C storylines, drive integration of key themes, and various key initiatives as needed.
  • Build and maintain a proof point library that supports identified themes.
  • Coordinate various aspects of the B2B campaign activity to help drive impact, integration, timeliness, and efficiency.
  • Curate, develop and manage key tools used by Client Relationship teams with Institutional clients to help drive strategic discussions and growth. Includes partnering with the line of business, various product and service owners, creative services/agencies and compliance.
  • Create and document repeatable processes, create playbooks and identify opportunities for continuous improvement.
Educational Requirements
  • University (Degree) Preferred
Work Experience
  • 3+ Years Required; 5+ Years Preferred
Physical Requirements
  • Physical Requirements: Sedentary Work
Career Level

Required Qualifications:
  • Three plus years of experience in Marketing and/or Financial Services

Preferred Qualifications:
  • Experience with execution of campaign management
  • Ability to work in cross functional matrix environment
  • Understand the campaigns channels and audience
  • Strong relationship management skills
  • Strong project management skills in Work front, JIRA, Seismic or any other similar platforms
  • Familiarity with Salesforce Marketing Cloud, Abode or any type of utilization or email service provider

Potential Salary: $92,000.00 USD

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

COVID-19 Vaccination

TIAA requires all U.S. employees to be fully vaccinated against COVID-19 and provide documentation of full vaccination, unless you qualify for an accommodation as determined by TIAA consistent with applicable law.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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More Information on TIAA
TIAA operates in the Fintech industry. The company is located in New York, NY, Boston, MA, Charlotte, NC, Austin, TX and Denver, CO. TIAA was founded in 1918. It has 11484 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 158 open jobs at TIAA, click here.
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