Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
The GINSU team is part of Yahoo! Search organization. We build, plan, launch and optimize Display & Native campaigns in Google, Facebook, Taboola, Outbrain and others. Things we love: making money for Yahoo, killer click-through rates, skyrocketing conversions, constant learning, great co-workers who push us to be better, and a fast-paced, fun environment.
A Lot About You
Business Intelligence Analysts are specialists when it comes to the analysis of Search, Native and Display advertising, experts in identifying trends in the data, looking for patterns of growth and goodness, and teasing out relevant insights. A great combination of Media Buying, Data Analysis and Project Management is the perfect mix. Push the team to deliver projects, and then build insights with the data. We're always pushing the limits of how digital marketing can be used to achieve success for Yahoo Search. Along with our Product and Editorial counterparts, Biz Analysts are individual contributors who act as a key resource for Yahoo's advertisers in planning and implementing their digital marketing campaigns with SEM, SEO and arbitrage.
Your Day

• Campaign creation including Kw research, sourcing images, writing copy and building campaigns.
• Campaign optimization: Daily campaign optimization by using analytical skill set and adjustments around bids and budgets to deliver your campaigns/accounts
• Work independently to identify and prioritize opportunities and deliver projects, which lead to growth across a set of Yahoo's highest value Search terms.
• Ensure ROI performance on all platforms (e.g. Google Ads, Facebook, Outbrain, etc.), and enforce paid spend efficiency
• Communicate directly with Product, Partners and Marketing teams at all levels of their organization to promote behavior that grows spend and also ensures long-term GINSU success. This can include daily interaction via Slack, video, phone and email, as well as quarterly presentations in-person.
• Partner closely with Product, Editorial and Media Buying teams, and other internal team members to provide best-in-class service.

You Must Have

• BA degree in Marketing or a related field
• A keen eye for patterns in data. And a willingness to have an opinion. Be smart and assertive.
• Ability to solve problems and identify opportunities through the use of analytics, category expertise and critical thinking
• Excellent verbal and written communication skills with an ability to "think on your feet".
• Previous media buying experience is an asset.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Currently work for Yahoo? Please apply on our internal career site.