*This role is remote permanently
About Hawke Media
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
Job Summary
The Media Analyst, Paid Social participates in all aspects of clients' paid social media campaigns, including initial planning, implementation, monitoring, optimization, analysis, and reporting.
While Facebook and Instagram are our bread and butter, we encourage anyone on our team who is interested in tapping into emerging platforms like TikTok, Pinterest, Twitter, Snapchat, and LinkedIn and becoming a subject matter expert to do so. This role will use analytical parts of paid social advertising. We look exclusively for self-starters when hiring for this team. In your first month, you can expect to get your hands dirty and will be shadowing existing campaign managers. The ideal candidate needs to be able to seek answers on their own but knows when it's time to ask for help.
At Hawke, we like to say "You're going to talk the talk and walk the walk" meaning you're not only the person speaking with the client but also the one executing the work that will lead to the client's success which means first-class communication skills are non-negotiable. This person should be flexible, organized and ready to roll up their sleeves anytime a new challenge arises.
How you will contribute:

• Manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting
• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA'ing all pixels
• Take part in developing strategic social plans in tandem with internal teams
• Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
• Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
• Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
• Use data during and after campaigns to optimize and draw greater conclusions about clients' business goals and objectives
• Collaborate with Supervisor to identify problems and recommend solutions
• Keep Supervisor updated on the status and timing of deliverables

Who will be successful in this role?

• Basic knowledge of analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Strong Microsoft Excel and Microsoft PowerPoint skills
• A strong writer and presenter
• A left and right brain thinker - a data powered strategist
• An independent worker with strong time management and organization skills
• A problem solver with foresight and the ability to develop creative solutions
• Detail oriented with commitment to follow through
• Nimble and flexible to succeed in a fast-paced environment
• A strong team player, willing to roll up your sleeves
• Interested in the social landscape and a desire to innovate and keep up with trends
• A supporter of and advocate for diversity, equity and inclusion
• Ability to manage multiple projects to completion with quick turnaround.
• Deep knowledge of digital advertising and marketing issues and trends, including the corresponding media landscape.
• Impeccable attention to detail, project management, teamwork, communication, and organizational skills.
• Drive to exceed expectations of Hawke Media, its clients, strategic partners, and of colleagues through hard work, creative thinking, and deep knowledge of industry subject matter.
• Ability to quickly and easily comprehend Hawke's business, issues and competitive environment, and translate them into agency plans and action.