Job Description The Acquisitions Marketing team is responsible for driving incremental high-quality customer growth for the Consumer Bank through prospect acquisition and customer relationship deepening.
The Marketing Strategy Senior Associate role provides an opportunity to build and lead high-visibility, high-impact business growth strategies within the Consumer Bank and will provide significant exposure to all functional areas within Consumer Bank Marketing (strategy, analytics, channel management, creative, execution, etc.), Finance, as well as other lines of business across Chase.
As a Marketing Strategy Senior Associate, you will lead our Refer-a-Friend program strategy, which encourages existing customers to refer new banking relationships to Chase. You'll be responsible for shaping the direction of our consumer referral strategies in collaboration with a dedicated cross-functional Marketing team. You will lead growth strategies by concepting, prioritizing, and launching testing and innovation as well as managing the program's performance, budget, and forecast.
Key responsibilities include:

• Drive planning for upcoming campaigns with cross-functional teams, including channels, populations, and testing roadmaps
• Collaborate with leaders across the business to discuss new strategies, opportunities, and to provide updates to senior leaders
• Regularly present the investment plan to senior department leaders to obtain strategy buy-in, resource commitments, and funding approvals
• Closely manage program performance of programs for response rates, new accounts, deposit balances, and other major profitability targets
• In close collaboration with marketing analytics, ensure all tests and channels are supported by comprehensive measurement plan; review and distill results of tests and recommend future test and learn opportunities
• Partner with Marketing Operations to develop and manage a creative testing roadmaps across all marketing channels

The right person for this role:

• Bachelor's degree in Marketing, Communications, Analytics, Finance or related field
• 3-5+ years of experience in digital, direct-to-consumer marketing; financial services industry experience a plus
• Team player with the ability to navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments
• Proven experience crafting well-structured strategic business plans using qualitative and quantitative data and producing measurable results
• Ability to present and discuss ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Experienced manager of marketing budgets, forecasts, and expected financial returns

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. These requirements may include sharing information in the firm's vaccine record tool, vaccination or regular testing, mask wearing, social distancing and daily health checks. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.