Marketing Strategy Lead - Business Analytics at PNC (Pittsburgh, PA)

| Pittsburgh, PA
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Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. As a Marketing Strategy Lead- Business Analytics within PNC's Customer Management area of the Decision Analytics & Research Group organization, you will be based within the PNC footprint in a remote capacity.

This position will be responsible for the development and management of 1:1 customer contact strategy. This role will focus on onboarding, transact/utilization and retention areas within the customer lifecycle in the Consumer and Business Banking group. Responsibilities include designing and managing cross-channel contacts to maximize customer growth utilizing our next best action engine. We are looking for an individual contributor who will work with a diverse group of business partners across lines of business to achieve customer growth business objectives that build the PNC brand and engage customers.

Qualifications: • 3-5 years of Marketing experience • Strong consultative/relationship management stills • Ability to lead multiple projects simultaneously • Analytical skills to use reports to develop insights and action plans • Fluent in Powerpoint to build presentations to demonstrate results and opportunities • Ability to present to upper management

Job Description

  • Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
  • Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
  • Determining the optimal analytic approach and supporting development, implementation and enhancements.
  • Conceptualizing, developing and continuously optimizing analytical solution for operations and executive management to enable data driven decision making.
  • Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.


PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.


Competencies

Analytical Thinking - Knowledge of techniques and tools that promote effective analysis and the ability to determine the root cause of organizational problems and create alternative solutions that resolve the problems in the best interest of the business.

Business Acumen - Knowledge, insight, and understanding of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.

Business Analytics - Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.

Consulting - Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply this knowledge appropriately to diverse situations.

Decision Making and Critical Thinking - Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

Effective Communications - Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Emerging Technologies - Knowledge of and ability to design, apply and evaluate new information technologies for business environments in order to improve work productivity and accuracy.

Work Experience

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.

Education

Bachelors

Additional Job Description

This is a remote position and can sit anywhere within the PNC footprint, except for Colorado, Hawaii, Alaska. There is limited expectation for regular in person, in office activities.

Base Salary: Commensurate with skills and experience.

Benefits

PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

Disability Accommodations Statement:

The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at [email protected]

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
More Information on PNC
PNC operates in the Fintech industry. The company is located in Pittsburgh, PA. PNC was founded in 2022. It has 50977 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 324 open jobs at PNC, click here.
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