Position Summary

The marketing strategist is responsible for planning and executing B-to-B and B-to-C marketing plans and programs for Cassling (www.cassling.com), a business unit of CQuence Health Group. The Marketing Strategist works to build brand awareness, accelerate lead generation, and enhance customer experience.
Primary Duties and Responsibilities

• Work with the Cassling marketing team to support digital marketing strategies and campaigns, product launches and customer programs.
• Facilitate the development of thought leadership and lead gen content, creating inbound/outbound marketing material using data and storytelling to keep prospects engaged with our brands, services and products.
• Plan and build automated marketing communications and workflows.
• Manage inside sales lead gen program, including lead gen campaign strategy, scripting, project management, reporting and nurturing campaigns.
• Build relationships with key company stakeholders to understand business unit needs in order to develop campaigns and processes to drive growth opportunities.
• Help develop and implement programs designed to improve the Cassling Customer Experience, including annual Rad Tech and Ultrasound campaigns.
• Build and manage social media profiles and presence, including tracking and measurement on all initiatives to report on social media ROI.
• Serve as a liaison to Sales team, including relationship management and market introductions; manage the sales enablement collateral repository.
• Create product materials (direct mail, PPT, fliers, other collateral) to support sales teams.
• Serve as marketing liaison to customers who purchase marketing services packages, including relationship management, content, project deliverables and measurement.
• Collaborate with external partners/teams and adhere to approval processes, as applicable.

Knowledge, Skills and Attributes

• Excellent written communications skills.
• Knowledge of inbound and outbound marketing automation tools and technologies (eg. Dynamics 365 CRM and Hubspot).
• Experience managing and tracking social media-including Facebook, Twitter, LinkedIn and Instagram, Sprout Social or equivalent.
• Ability to simplify complex information into user-friendly concepts and content.
• Ability to interface with multiple functions and various personnel including C-suite to frontline employees.
• Creative thinker, with an ability to use both data and intuition to inform decisions.
• Able to work independently at handling multiple responsibilities and projects simultaneously.
• Able to work and contribute in a team environment.
• Ability to research and interpret industry-related issues.
• Proficient in Office (PowerPoint, Word, Excel, etc.)

Education and Experience

• Undergraduate degree in journalism, business, public relations, communications
  or related field required.
• Two to five years of experience in healthcare marketing preferred.

Company Requirements

• Required to adhere to hospital credentialing requirements including but not limited to annual immunizations, drug screening, background checks, etc. as dictated by sited JCAHO policy.
• Remain drug free and abide by the Drug Free Workplace Policy.
• As an integral part of all Cassling business functions, interacts with employees, customers and vendors as part of a team to assist with and facilitate the delivery of quality service and helps to create a work environment conducive to solving problems

CQuence Health Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, or any other characteristic protected by law. CQuence also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [email protected].