Marketing Strategist - Home Lending (Columbus, OH)

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Description

Description

The Marketing Strategist will engage, activate and deepen customers with end-to-end multi-channel experiences for unique segments. The strategist will lead a cross-functional team representing design, digital, product and marketing to create customer-centered campaigns that deliver results to ultimately increase a customer's lifetime value.

The Marketing Strategist will be a key contributor to achieve home lending goals and will lead marketing for consumer lending, mortgage and installment loans. This person will use industry knowledge and awareness to proactively provide guidance on what will give Huntington a competitive advantage.

Job Duties:
  • Collaborate with Product, Digital, and UX teams to create impactful user journeys.
  • Ideate on new and creative ways to strategically move the business forward.
  • Partner with stakeholders (product, marketing, Data & Analytics) to develop and build awareness of the marketing strategy and contribution to the business.
  • Develop complex business cases for new marketing strategies to include testing of offers, customer segmentation and contact strategies to maximize performance and financial return.
  • Execute lifecycle marketing journeys and campaigns across all CRM channels (including email, in-app, in-browser, and SMS) to increase primacy, retention, and referrals. This includes partnering with delivery manager and creative agency to develop materials that will resonate with customers, deliver the Huntington brand and drive business impact.


Basic Qualifications:
  • Bachelor's Degree in Marketing or related field
  • 7-10 years of experience in marketing required
  • Understanding of marketing automation best practices, lead scoring, and list segmentation
  • Experience working closely with the insights team to design and execute learning plans that draw clear and compelling outcomes.
  • Experience partnering with the analytics team to understand the return on marketing investment
  • Excellent problem-solving skills


Preferred Qualifications:
  • Accomplished professional with 7+ years of experience in consumer lending, mortgage and installment loan marketing.
  • Demonstrated ability to communicate verbally and in written format to a wide audience, including Executive Leadership
  • Plans and manages to annual budget, continually optimizing based on results and priorities
  • Team player with a positive, can-do attitude
  • Works well in a fast-paced, high pressured environment
  • Highly organized, efficient, able to multi-task, strong attention to detail
  • Experience with Workfront, Adobe Analytics


Workplace Type:
Hybrid

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position
More Information on Huntington National Bank
Huntington National Bank operates in the Fintech industry. The company is located in Columbus, OH, Cleveland, OH, Sugarcreek, OH, Cranberry Township, PA and Bloomfield Township, MI. Huntington National Bank was founded in 2022. It has 13315 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 72 open jobs at Huntington National Bank, click here.
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