Marketing Strategist - Employer Brand - Work At Home at Cigna (Remote)

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Are you a natural storyteller? Do you have a background in journalism with a keen eye for design and video production? Do you enjoy working with a team focused on making a difference? If you answered yes, then we have an opportunity you can't pass up. As a member of the employer brand team, you'd help us increase our brand awareness and position Cigna as an exceptional career experience with a strong enterprise culture focused on Diversity, Equity and Inclusion. You'll do this by telling our employees' stories in a compelling and inspiring way - through a variety of different channels - ultimately helping candidates picture themselves working here and motivate them to join our #TeamCigna family.

About The Role:

This role sits inside our Talent Acquisition team and works to apply consumer marketing best practices to recruiting. While reporting into the Head of Employer Brand and Recruitment Marketing, you'll spend your time using your creativity and inspiration to brainstorm captivating marketing campaigns and then execute them using your graphic design and writing skills, without the help of an outside agency.

How you'll make a difference:
  • Work with various recruiting leaders and managers to support ongoing marketing strategies, campaigns, tactics, and events designed to speak to all audiences to ensure diversity, equity and inclusion is a cornerstone of all communication efforts and strategies.
  • Collate quarterly employee stories to weave together a quarterly newsletter publication designed to educate candidates about the organization in addition to sharing featured jobs.
  • Coordinate with our Diversity, Equity and Inclusion organization to support ongoing and ad-hoc needs that have a candidate audience.
  • Own and support ongoing talent attraction needs for segments and or lines of business via Omni channel campaigns.
  • Support your team and peers by coordinating approvals of video content and maintaining internal ownership of third party video tool that allows for simple and quick employee videos to be captured and deployed.
  • Measure the effectiveness of your campaigns, ensuring we maximize our ROI on all recruitment marketing efforts.

About you:
  • BA/BS in Journalism, Marketing, Communications, or equivalent degree.
  • 3-5+ years of experience in developing marketing content for digital and offline channels without relying on an agency.
  • Extremely strong writing and storytelling skills with experience writing for various audience types.
  • Graphic design skills - intermediate experience with Adobe Creative Cloud with the ability to use and self-learn new tools.
  • Some experience with the science of marketing - analytics, tracking, and metrics.
  • Exceptional communication and presentation skills that can explain your marketing ideas simply and thoughtfully to various audiences.

Bonus Skills:
  • Prior employer brand experience.
  • Prior digital agency experience.
  • Video production experience.

For this position, we anticipate offering an annual salary of $83,400 - $139,000, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

Helping our customers achieve healthier, more secure lives is at the heart of what we do. While you take care of our customers, we'll take care of you through a comprehensive benefits program that helps you be at your best. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and best in class well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and dozens of corporate discounts on essentials you use every day. For more details on our employee benefits programs, please visit the "Life at Cigna" tab on our careersite:

About Cigna

Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you'll enjoy meaningful career experiences that enrich people's lives. What difference will you make?

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.

Cigna has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
More Information on Cigna
Cigna operates in the Healthtech industry. The company is located in Bloomfield, CT, Phoenix, AZ, Philadelphia, PA and Plano, TX. It has 74000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability insurance, Dental insurance, Vision insurance, Health insurance and Life insurance. To see all 44 open jobs at Cigna, click here.
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