Marketing Specialist at NextEra Energy, Inc. (Houston, TX)

| Houston, TX
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Requisition ID: 61537

Gexa Energy /NextEra Energy Services is one of the fastest-growing retail energy providers, delivering innovative energy solutions with affordable electricity plans, including 100 percent renewable energy plans to more than 1.1 million residential and business customers throughout North America.

Position Specific Description

Power Wizard is a new type of energy management company for residential customers. We believe that everyone should be able to make energy decisions with confidence. Our mission is to provide the tools, information, and products to help residential consumers make informed energy decisions.

We are looking for a smart, collaborative, savvy search engine optimization (SEO) specialist to support our SEO needs as a member of the company's digital team. This role will work closely across the marketing team to ensure that our digital efforts are optimized for search.

Position Specific Description

In this role, you will be responsible for the following:
  • Perform SEO activities to drive significant increases in organic search traffic resulting in measurable growth across all relevant KPIs
  • Creation of SEO-focused content and the tactical optimization of content across the website
  • Collaborate with cross-functional teams responsible for creating content to ensure SEO is a key consideration and final content is optimized
  • Regularly communicate insights and report out progress against goals, including analysis and action plans to address any performance and content gaps
  • Weigh the competitive landscape from an SEO standpoint to ensure we maintain an advantage against competitors and others vying for keywords rankings
  • Collaborate across the organization to identify trends, gain approval of prioritized keywords, and identify opportunities where SEO guidance would add value
  • Report out on progress of ongoing optimization efforts as well as special projects at an appropriate level for the audience, taking a data-driven approach
  • Forecast the business impact of SEO on areas such as web traffic, company awareness, sales, and customer growth

Key qualifications are:
  • Knowledge of SEO methodologies, KPIs, Google Core Web Vitals, and algorithm ranking factors. Able to translate this knowledge into actionable activities to improve the overall capabilities of the Power Wizard brand.
  • Demonstrated skills in developing SEO reporting
  • Content/editorial skills, ideally with experience working for an energy management company and/or direct to consumer

Job Overview

This job is responsible for assisting with projects from the earliest stages of concept and development through to successful, on-time completion as measured by achievement of metrics. Employees in this role provide support in developing and executing marketing plans and initiatives to support business objectives. Individuals in this position are expected to understand needs and help to develop marketing solutions.

Job Duties & Responsibilities

  • Assists with marketing planning
  • Develops key campaign tactics using research and analytics to drive planning and messaging
  • Follows established processes, demonstrating discipline and organization in executing assignments and plans
  • Builds and maintains great relationships with co-workers
  • Tracks performance and progress using quantifiable metrics
  • Communicates frequently with cross-functional groups
  • Works at both business unit and corporate levels
  • Performs other job-related duties as assigned

Required Qualifications

  • Bachelor's Degree
  • Experience:3+ years

Preferred Qualifications

  • None

Employee Group: Exempt
Employee Type: Full Time
Job Category: Marketing/Communications
Organization: Gexa Energy LP
Relocation Provided: Yes, if applicable

Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to [email protected] , providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies. Please see our policy for more information.

Nearest Major Market: Houston
More Information on NextEra Energy, Inc.
NextEra Energy, Inc. operates in the Energy industry. The company is located in Juno Beach, FL. NextEra Energy, Inc. was founded in 2022. It has 10001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 72 open jobs at NextEra Energy, Inc., click here.
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