Marketing Specialist at PNC (Pittsburgh, PA)

| Pittsburgh, PA
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Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. As a Marketing Specialist within PNC's Marketing organization, this individual will be based in Cleveland, OH; Pittsburgh, PA; Philadelphia, PA; Downers Grove, IL; Houston, TX; or Birmingham, AL.

Direct Marketing produces hundreds of millions of impressions per year to PNC prospective and current customers. The Marketing Specialist for the Direct Marketing Operations team will execute direct marketing campaigns (primarily direct mail and email), which are a vital part of the PNC marketing mix. Responsibilities include all aspects of direct marketing execution including list development, quality control, production, deployment and post-deployment validation.

We are seeking an individual who has a strong passion for marketing and project management. The right individual will possess high energy and a desire to learn more about executing marketing campaigns flawlessly and the importance of innovative thinking. The person we are seeking will have a collaborative spirit and possess strong communication skills. They will work closely with multiple partners including other areas of marketing and external vendors. The Marketing Specialist will have proven success executing project deliverables on time. The goal of this role is to bring team members into PNC Marketing, allow them to develop insight and experience across multiple campaigns, and then work with the individual to grow their marketing career within PNC.

Direct Marketing Operations Marketing Specialist

Direct marketing is a vital part of the marketing mix. This role in PNC's Direct Marketing Operations team will allow the individual to manage key aspects of mail and direct mail deployments.
• Executes moderate to low risk direct marketing campaigns and others as required• Coordinates, reviews and approves marketing workflow activities and tasks • Performs quality control review of marketing assets; acts as second level review as necessary• Identifies additional process improvements to increase efficiency and mitigate risk of campaigns• Works with marketing partners to understand campaign improvements and best practices • Performs peer audits• Coordinates communications with marketing and product partners, as necessary

Skills:• Attention to detail • Excellent communication skills• Project management skills

Experience:• Following along with tasks as part of an overall process/workflow• Experience with software/program to manage tasks• Experience with adherence to Direct Marketing controls

Job Description

  • Under direct supervision, assists in the coordination of basic marketing program execution.
  • Establishes a strong comprehension of Marketing strategies in order to positively inform execution of programs/projects.
  • Assists in coordination and execution of Marketing programs/projects, strategies and activities that may include advertising, sales content and internal communications. Also assists in data collection and synthesis. Assembles trends.
  • Participates in interactions with agencies, third parties or internal business partners to coordinate development and execute on their behalf.
  • Administers activities including coordination with legal, compliance, invoicing, budget management and process workflows.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.


Business Analytics - Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.

Business Markets - Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.

Decision Making and Critical Thinking - Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

Effective Communications - Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Marketing Function - Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.

Marketing Strategy and Positioning - Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.

Marketing Systems - Knowledge of and ability to utilize an organization's marketing information systems.

Products and Services - Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.

Project Management - Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives.

Work Experience

Roles at this level typically require a university / college degree with < 1 year of professional experience and/or successful completion of a formal development program. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.



Additional Job Description


PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit > New to PNC.

Disability Accommodations Statement:

The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at [email protected]

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
More Information on PNC
PNC operates in the Fintech industry. The company is located in Pittsburgh, PA. PNC was founded in 2022. It has 50977 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 407 open jobs at PNC, click here.
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