Marketing Specialist, SEM

| Peninsula
Company Overview

Fanatics is the global leader in licensed sports merchandise and changing the way fans purchase their favorite team apparel and jerseys. Through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea). Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.

About the Team

Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute and optimize our digital marketing and advertising strategies. The team is a significant growth driver for the company and is proud to push the envelope through innovations using a test and learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, and deep analytics to identify and push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization.


Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute and optimize our digital marketing and advertising strategies. The team is a significant growth driver for the company and is proud to push the envelope through innovations using a test and learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, and deep analytics to identify and push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization.

Primary Purpose

Fanatics, Inc. is seeking a motivated and dynamic Paid Search Marketing (SEM) Specialist to join our digital marketing team. The Search Marketing Specialist will assist in launching and monitoring various paid search campaigns to generate traffic and sales for our websites. The candidate will also assist in creating reports as well as working closely with the analytics team to help gain new insights based on marketing data. The ideal candidate would be familiar with various internet marketing concepts (having past experience with search, social or display/programmatic marketing platforms would be a plus).They should be highly analytical and goal oriented. The candidate should also like working in a fast paced environment and enjoy keeping up with pro and collegiate sports. 

Key Responsibilities

•Assist with building paid search campaigns (Google Ads and Microsoft Ads) to support Fanatics and our partners
•Assist with monitoring and maximizing performance paid search marketing campaigns 
•Work closely with analytics team use marketing data to gain new performance insights
•Assist in launching A/B tests and identify search performance trends & opportunities based on data 
•Design and run daily, weekly and monthly reports to help track key performance metrics 
•Assist with advertising efforts around major sporting events and holidays

Education and Experience Requirements

•0-3 years of work experience (Experience in a digital marketing a plus)
•Strong analytical skills: effectively gather, analyze, summarize and present data
•An organized individual with great attention to detail and focus on quality of results
•Strong written and verbal communication skills
•General knowledge of search engines (Google, Microsoft and Yahoo!) and knowledge of major social networks (Facebook, Instagram, Pinterest, TikTok and Twitter)
•Strong commitment to learn digital marketing techniques and strategies 
•Ability to change focus easily and multitask
•Ability to work well under pressure with tight deadlines
•Proficiency in Microsoft Office (primarily Excel and PowerPoint)
•A self-motivated individual and good team player
•Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e. College National Championships, Super Bowl, Stanley Cup, etc.)
•Basic SQL knowledge a plus
•Bachelor’s degree preferred 
•Bilingual preferred

The Company will consider qualified applicants with arrest and conviction records consistent with the San Francisco Fair Chance Ordinance. 

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.


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