Marketing Specialist - Data Analyst
Sony Electronics, Inc. look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.
Sony Electronics Inc. has an opportunity available for a Marketing Specialist/Data Analyst within the Imaging Solutions organization. The Marketing Specialist/Data Analyst will be primarily responsible for preparing, analyzing and reporting on market and sales data that will be used throughout the organization. Responsibilities include the gathering, consolidation, reporting and analysis of market data from multiple sources (internal and external) for the Imaging products segment. Focus will involve analyzing market trends, Sony's performance over competitors and versus budget/forecast on a consolidated, territory and individual basis (identifying areas of success and gaps/opportunities), and reporting those results to management. This assessment will go beyond numbers presentation; and will involve identify trends and providing initial insight regarding contributing factors to management.
This visible position will also be tasked with developing and maintaining related marketing databases and automated reporting analytics as well as processes to ensure consistency and accuracy of information that will be used for business decisions by the Imaging Solutions management team.
The Marketing Specialist/Data Analyst will be involved in the evaluation of A&P investment on a weekly and monthly basis including ROI analysis of our channel marketing activities in key retail channel. In addition, this position will handle research and analysis of year over year sales results, marketplace conditions/area of business growth potential to support Business Managers. The Marketing Specialist/Data Analyst will also be involved in evaluating competitive products and internal pricing strategies, assisting in the creation and implementation of marketing programs and promotions, and participating in trade shows and executing other special projects as required.
Minimum Requirements
- Bachelor's Degree in business is required - concentration in marketing is preferred
- Must have at least 2 years of related experience, including preparing, analyzing and reporting on market and sales data
- Strong analytical and problem solving skills
- Advanced Excel proficiency including pivot tables, formulas and macros.
- Must be able to work effectively in a fast-paced environment
- Solid oral and written communication skills, and professional presentation skills
- Must have high level skills in Microsoft Excel, PowerPoint and Outlook.
- Must be willing and able to travel 10% of the time
Preferred Requirements
- Working knowledge of database creation, coding, manipulation
- Experience with Power BI
- Project Management Skills preferred
Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.
Disability Accommodation for Applicants to Sony Electronics, Inc.
Sony Electronics, Inc. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at [email protected], or you can mail your resume to: Sony Electronics, Human Resources Department, 16535 Via Esprillo, San Diego CA 92127. Please indicate the position you are applying for.
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