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City National Bank
City National Bank proudly offers services, tools and technology that put our people and communities first.
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Jobs//Hybrid//Los Angeles, CA//Marketing//

Marketing Segment Specialist

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SEGMENT SPECIALIST


WHAT IS THE OPPORTUNITY?



The Segment Specialist will help develop, execute, and monitor marketing programs primarily for B2B segments across a variety of channels. Responsibilities will include researching the market, analyzing trends to help develop marketing strategy for the various lines of business at City National, and provide overall support on how to best reach key target markets. The Segment Specialist will report directly to the B2B segment manager, and work collaboratively with the broader segment marketing team on special projects as assigned.


Marketing Product and Digital Division
As a member of our Marketing, Product and Digital team, you will have an exceptional opportunity to help grow your career while driving change across many facets of the business. The team is passionately focused on building our brand, supporting banking products and finding innovative ways to engage and retain clients.


WHAT WILL YOU DO?



  • Develop, implement, and track marketing programs supporting key lines of business growth plans.
  • Assist segment managers in managing integrated marketing campaigns across offline and online tactics
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Support the segment team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing and sponsorships/event planning.
  • Assist with analyses of marketing data, including campaign metrics, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
  • Collaborate with other internal MPAD teams to help develop and monitor strategic marketing initiatives
  • Work with external agencies and vendors to execute marketing programs
  • Liaise with all key stakeholders to guarantee adequate planning, execution and monitoring of marketing activities
  • Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
  • Manage special projects for the segment team as needed.
  • Ensure consistency of segment branding to enterprise City National brand
  • Work with Legal and Compliance teams to ensure legality and compliance of sales, marketing and communication tools and materials.
  • Ensure that all City National products, financial solutions and services are provided ethically and with integrity in a manner that is consistent with the client-first culture and values embodied in City National's PRIDE statement.


WHAT DO YOU NEED TO SUCCEED

Must-Have*

  • H.S. Diploma
  • Minimum 3 years working in banking or relevant industry experience
  • Minimum 3 years of experience in a professional or corporate Marketing role
  • Minimum 2 years of marketing events or communications experience

Skills and Knowledge

  • Bachelors degree preferred in business administration, marketing, communications, or a related field
  • Strong knowledge of various marketing and analytics tools such as Adobe and Google Analytics, CRM systems (e.g. Salesforce), and content management platforms
  • Excellent analytical skills and a knack for data analysis
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills



*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.


INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT
City National Bank is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.


ABOUT CITY NATIONAL



We start with a basic premise: Business is personal. Since day one we've always gone further than the competition to help our clients, colleagues and community flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. City National is a subsidiary of Royal Bank of Canada, one of North America's leading diversified financial services companies.

 

City National Bank requires all colleagues to be fully vaccinated against COVID-19 to work on-site at any of our locations.


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#CA-MA1

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Prateechi Singh
Data Scientist
TACKLE CHALLENGES
Latitude to shake up a global industry
Prateechi Singh appreciates that City National gives her and her peers space to spark innovation in a way that feels like a startup within the company. “My job requires me to be an investigator,” she said. “There is so much to work on, so much to learn. That’s what makes fintech exciting for me.” While she notes that the banking sector can be slow to adapt to change, Singh said the opportunity to tackle challenges from scratch and figure out how to evolve alongside new technologies like cryptocurrencies is invigorating.
Prateechi Singh appreciates that City National gives her and her peers space to spark innovation in a way that feels like a startup within the company. “My job requires me to be an investigator,” she said. “There is so much to work on, so much to learn. That’s what makes fintech exciting for me.” While she notes that the banking sector can be slow to adapt to change, Singh said the opportunity to tackle challenges from scratch and figure out how to evolve alongside new technologies like cryptocurrencies is invigorating.
My team is very passionate about what we do, and I feel this is the key to success for any project. We try to solve hard problems.
Srikant Vavilapalli
Senior Software Development Manager
WORK HARD, THEN RELAX
A focus on work-life balance
Srikant Vavilapalli said City National Bank’s remote culture is defined by a palpable level of trust between teammates. “We foster open dialogue, which enables me to share expectations and deliverables with my team so that they can execute on time,” he said. Yet this common sense of respect doesn’t just make Vavilapalli’s team more efficient. It also empowers team members to set flexible working schedules. For Vavilapalli, that means he has more time to bond with his daughter or focus on his hobbies, such as cycling and photography.
Srikant Vavilapalli said City National Bank’s remote culture is defined by a palpable level of trust between teammates. “We foster open dialogue, which enables me to share expectations and deliverables with my team so that they can execute on time,” he said. Yet this common sense of respect doesn’t just make Vavilapalli’s team more efficient. It also empowers team members to set flexible working schedules. For Vavilapalli, that means he has more time to bond with his daughter or focus on his hobbies, such as cycling and photography.
I appreciate that our leaders make it a priority to encourage us to take breaks and step away from our desks during the day.
Marj Galapon
Lead Full-Stack Engineer
EVOLVE + INNOVATE
Collaborate with peers and drive progress
A mix of teamwork, autonomy and flexibility offers the perfect environment for Marj Galapon. She appreciates no-meeting Fridays, which allow time to learn something new, and the flexibility to work remotely — even before the pandemic — to avoid spending hours commuting. But perhaps the most transformative element of the engineering culture is the focus on continuous improvement. “We are encouraged to learn new technologies and challenge each other, which motivates us to do better every time,” she said. “City National recognizes all who strive to do their best.”
A mix of teamwork, autonomy and flexibility offers the perfect environment for Marj Galapon. She appreciates no-meeting Fridays, which allow time to learn something new, and the flexibility to work remotely — even before the pandemic — to avoid spending hours commuting. But perhaps the most transformative element of the engineering culture is the focus on continuous improvement. “We are encouraged to learn new technologies and challenge each other, which motivates us to do better every time,” she said. “City National recognizes all who strive to do their best.”
Sometimes I am successful; sometimes I fail — but failure does not stop me from experimenting with new things.

What are City National Bank Perks + Benefits

City National Bank Benefits Overview

We strive to be the best at whatever we do, and that includes the benefits and perks we offer our colleagues.
We understand that colleagues have different needs. As a result, we look to offer a holistic program to support and address physical, emotional, financial and social needs.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Our 11 Colleague Resource Groups (CRGs) help colleagues deepen their relationships and knowledge at work, encouraging more people to connect, learn and celebrate with each other.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
FSAs allow colleagues to set aside pretax dollars to help pay for medical and/or dependent day care expenses.
Disability insurance
Coverage generally begins the first day of the month following hire date. Short- and long-term disability benefits are available to colleagues to assist with periods of injury or illness.
Dental insurance
Preventive care as well as basic and major dental services are provided through either a preferred provider plan (PPO) or a dental maintenance plan (DHMO).
Vision insurance
Coverage is available for vision exams, contact lenses, glasses and frames.
Health insurance
Coverage generally begins on the first day of the month following employment, and colleagues are able to cover spouses, domestic partners and/or dependent children.
Life insurance
When you become eligible for CNB Benefits, the company will provide you with basic life insurance equal to 1½ times your annual base salary, up to a maximum of $100,000 of coverage – at no cost to
Wellness programs
Enjoy access to a wide range of health tools and resources, including health screenings, coaching and/or fitness challenges – all kept confidential and secure.
Financial & Retirement
401(K)
401(K) matching
Pretax and Roth 401(k) - the company matches 75% of the first six percent of eligible pay a colleague contributes each pay period. Match dollars are immediately vested.
Performance bonus
Some positions may be eligible for bonus and/or commissions.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Paid volunteer time
Paid holidays
Paid sick days
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Customized development tracks
Paid industry certifications
View full list of perks + benefits
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