Marketing & Sales Analytics Leader at Crowe (Houston, TX)

| Houston, TX
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Your Journey at Crowe Starts Here:

At Crowe, you have the opportunity to deliver innovative solutions to today's complex business issues. Crowe's accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a "Best Place to Work." We are 75 years strong and still growing. Come grow with us!

Job Description:

The Marketing & Sales Analytics Leader will conduct and oversee analyses focused on understanding, optimizing, and communicating and applying marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally within marketing, business operations, product, sales, market intelligence and enterprise data teams to deliver innovative, actionable insights.

The ideal candidate will build and lead a team of analysts to distill data insights for Marketing, Communications and Sales, be responsible for building and communicating the analytics plan and strategy, and work closely with Marketing Automation, Marketing Intelligence, Sales Operations and Client Experiences teams to enhance and optimize brand and demand generation processes through data analysis and validation.

Responsibilities:
  • Define the long-term data strategy and vision for Marketing and Sales Analytics
  • Nurture and grow the marketing and sales analytics team including recruiting and integrating best of breed talent
  • Build strong relationships with key executives and stakeholders across the organization
  • Partner with the Head of Data to build and ensure data assets align with Enterprises practices while serving the needs of the Marketing and Sales function.
  • Conduct cross-platform (MarTech, CRM, CX, BX) analysis to unleash the full potential of our customer data
  • Conduct and present insightful analyses on major marketing, communications and sales initiatives, operational trends, challenges, and opportunities; recommend solutions that can be easily interpreted by non-analytical partners
  • Build and support an enterprise segmentation model, in conjunction with cross-BU input & support
  • Analyze data and deliver actionable recommendations to improve customer acquisition, optimize acquisition spend and conversion to improve ROI
  • Define and continually challenge KPIs and metrics that are critical to achieving company goals; build and maintain automated reporting and dashboards to track key metrics
Qualifications:
  • Bachelor's degree in Statistics, Mathematics, Economics, Finance, or related field
  • MBA strongly preferred
  • 15+ years in a highly quantitative, data-driven environment (product management, strategy, consulting, marketing/customer/product analytics, data science, or equivalent)
  • Deeply analytical and thrive when extracting insight from complicated datasets, building, and delivering a narrative that's accessible to stakeholders at all levels in the business.
  • Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
  • Ability to collaborate across numerous stakeholders to understand requirements and build solutions
  • Excellent written and verbal communication skills with meticulous attention to detail
  • Subject matter expert in analytics with in-depth knowledge of data sources, systems and their application and experience in partnership with marketing
  • Expertise working with CRM and Marketo; and digital data technologies (Google Analytics, AdWords, etc.) Proficiency in SQL. Knowledge of Qualtrics. Experience working with data visualization tools (e.g., Power BI, Tableau)
  • Experience measuring and optimizing marketing spend efficiency
  • Experience working with a marketing tech stack
The above statements are intended to describe the essential job functions and level of work performed by individuals assigned to this classification. They are not to be construed as an exhaustive list of all duties performed by personnel occupying this position.

About the Team:

Market Development and Sales (MDS): MDS supports Crowe in achieving its growth objectives by developing and executing national and international programs to build brand awareness for Crowe; promoting Crowe's thought leadership and positioning its experts in the markets it serves in both marketing and media channels; implementing lead management programs through integrated marketing and communications; and enabling revenue generation through multiple sales channels. MDS is also responsible for new product development and the Firm's Client Experience initiative.

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Our Benefits:

At Crowe, we know that great people are what makes a great firm. We value our people and offer employees a comprehensive benefits package. Learn more about what working at Crowe can mean for you!

How You Can Grow:

We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper!

More about Crowe:

Crowe (www.crowe.com) is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world.

Crowe LLP provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
More Information on Crowe
Crowe operates in the Consulting industry. The company is located in Sacramento, CA, San Francisco, CA, San Jose, CA, Los Angeles, CA, Sherman Oaks, CA, Costa Mesa, CA, Denver, CO, Dallas, TX, Miami, FL, Fort Lauderdale, FL, Lakeland, FL, Tampa, FL, Atlanta, GA, Washington, D.C., DC, Livingston, NJ, New York, NY, Simsbury, CT, Westborough, MA, Burlington, VT, Cleveland, OH, Columbus, OH, Lexington, KY, Lexington, KY, Louisville, KY, Indianapolis, IN, Indianapolis, IN, Knoxville, TN, Franklin, TN, Clayton, MO, Springfield, IL, Oak Brook, IL, Chicago, IL, Fort Wayne, IN, Elkhart, IN, South Bend, IN and Grand Rapids, MI. Crowe was founded in 1942. It has 6889 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and 401(K). To see all 1 open jobs at Crowe, click here.
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